A majority of small businesses will have a selling method in place to close deals with one goal in mind “Make money”.
To achieve this, businesses need to build a sales pipeline. It doesn’t matter whom you sell to, or the size of your business. Building a sales pipeline helps you better predict upcoming sales, and create rich opportunities for potential customers from prospect to closing.
The sales pipeline process is the same for everyone and works the same for sales teams sitting in big corporations and for small business owners who want to sell more.
In this article, we have provided an overview of what a typical sales pipeline formula looks like, and how you can build one for your business using messenger marketing.