Facebook Video Ads Guidelines
Facebook has strict policy guidelines on what your ads can and cannot include. You can see Facebook’s full advertising guidelines.
Setting Up Facebook Video Ads
Creating Facebook video ads is straightforward.
Let’s take a look:
Log in and set up your Facebook ads account
Firstly, you have to login into the Facebook account that is linked to your business. On the top right-hand corner open the drop-down menu. Then select ‘Create Ads.’
Select the Right Objective
Choose an objective that aligns with your ads campaign. For example, video views. When you have decided what your goal is, then give your campaign a name and click ‘Continue.’
Create Your Custom Audience
You can use an audience from a previous campaign or create your own custom audience. Precise targeting makes Facebook ads so effective.
For example you can match your custom audience to an existing customer file, target website visitors if you’ve previously installed Facebook tracking pixels and Include or exclude people based on factors such as demographics, location or interests.
Use your customer avatar research to dive deep and identify people most likely to become a customer.
Once you’ve set up a target audience, decide where you’d like Facebook to place your ads. You have two options you can allow Facebook to place them automatically, or you can edit where your ads appear.
Set a Budget
You can set a daily budget or a lifetime budget that the project can’t go over.
Choose Your Format
You can display your ads as a single video, in a slideshow, or as part of a carousel with 2 or more other videos. Facebook recently added a new full-screen option for mobile users. The full-screen Canvas Ads are optimised for mobile devices and work well with a few different ads objectives.
Add Your Video
Upload the video from your computer or use one from your library.
Once the video is uploaded, you can add text through the box in the bottom left-hand corner, and preview the ads in the box in the bottom right-hand corner.
Hit ‘Place Order’ when you’re happy with what the ads looks like.