Have you ever wondered how you can keep the conversation going with your followers? In this article, I outline SIX wonderful techniques to use to get your audience to engage with your social media posts, videos, and live videos. To success in Social Media Engagement you need to create and maintain engagement with your followers. So first three rules of social media engagement if you want to keep your followers happy and attract to your platform and product.

3 Essential Rules of Social Media Engagement

  • Be consistent

Always create quality social media content consistently for people to want to engage with you. If you want your audience to show up for you, you must show up for them first. This build trust and creates a habit which may be a key to success.

  • Ask specific questions

In today’s world people are most of the time scrolling their smartphone looking through social media are distracted what is happenning around them. Yes, they’re probably multitasking while watching your video or reading your post. So make certain to require their distraction under consideration and provides them specific instructions..

You should get super-specific together with your request for people to comment, otherwise, they’re going to not

Our DMT video is an example of this, Ivan asks, “Do you think it’s a good idea? Weird? Leave a comment right now and tell me—let’s discuss it!”

  • Include an element of fun

When it comes to social media, it is all about a professional look (quality matters), but never a professional attitude.

Audiences usually engage with someone’s personality. A sense of fun and your unique personality will make them enjoy the content or feel something about it. Learning is good. Having fun while learning is even better!

6 Tips for Social Media Engagement

Tip 1: Create a club-like experience

The exclusivity factor of a club is what intrigues people about it, right? Well, your community should feel like a club. By making people feel special, they’re more likely to show up and engage. When you make people feel like they’re a part of something bigger than themselves you gain their loyalty and trust.

Some of the ways one can create a club-like experience is;

  • Name your audience

A community should have a name they refer themselves to. Once they have an identity, they will conversate more… and those who aren’t a part of the insider club yet, will feel the need to join in.

For example, the Bey hive who are Beyoncé’s loyal fans.

People usually identify with a theme, and over time, you don’t have to say anything—people will bring up the theme by themselves in the comments. They’ll educate new viewers. They’ll use the theme conversationally. See how having an insider club experience will get you more natural engagement?

A good example is with the Real website, the hosts have what they call “Girl chat” we ladies talk about issues affecting them and how they would react to various situations.

  • Use one theme

People usually identify with a theme, and over time, you don’t have to say anything—people will bring up the theme by themselves in the comments. They’ll educate new viewers. They’ll use the theme conversationally. See how having an insider club experience will get you more natural engagement?

A good example is with the Real website, the hosts have what they call “Girl chat” we ladies talk about issues affecting them and how they would react to various situations.

Tip 2: Encourage Conversation with Audience Triggers

Tap into audience triggers to get the kind of engagement that comes on its own. These have zero to try to to with the subject of your content or your primary value..

Triggers usually tap into personal likes/dislikes of your audience. They turn valuable, educational content into a conversation piece.

  • Feature adorable content

Everyone loves dogs or cats, right? Same for babies. They trigger an “awwww” response from your audience. It has nothing to try to to together with your content (unless you’re a dog trainer), but it’ll get people to mention something!

If you’re struggling to get engagement, bring your baby/pet on screen and ask your audience what pets they have or how their kids are doing. Ask for pics. People love to talk about what is going on with them.

  • Capitalize on made up words from your community

When your audience is “triggered” by something you said or do, it’s up to you to tap into it. A one-time reaction can become a recurring trigger and theme that results in massive engagement, but as long as you answer it encouragingly.

Tip 3: Use Emotional Cues

People operate on emotion. When we feel, we act.

Without getting emotional… you’ll get no engagement… this is why story telling is the oldest form of communication.

It can be a simple thing. Make people laugh, talk about something that angers them. Tell a sad story. Whatever you do, make them feel something.

#4: Gamify the Conversation

Gamification is an incredibly easy and fun way to exponentially increase engagement.

When you decide to gamify the conversation, use the content topics as answers. You can have the audience guess the answers to what you’re talking about. There are many ways to gamify a video so you’re posing for engagement during a situation that folks want to require part in.

#5: Invite the sharing of Expertise

In an ideal scenario for an engaged community, people talk to each other, not just to you.

You should encourage people to talk among themselves, meet someone from the same city or talk about a common interest, for instance.

The more connections created among your audience, the more engagement you’ll get, and the more loyalty you’ll have because you’re now a connector!

Always invite people to share their own knowledge, thoughts, and opinions in your content in addition to what you’re saying. You have a ton of smart people in your audience. You’re not the only knowledgeable one.

People love this because they feel like you care. Asking people to comment, not almost what you said but inviting them to share their expertise, will get you more comments, engagement, and loyalty.

#6:  Don’t end the conversation

A big mistake that most people make is stopping a potential conversation before it even gets started.

Treat your audience like you would when starting a conversation with someone. Ask questions make comments and most importantly be open.

For example, when someone comments on your content saying, “Great video!” or “Great article!”, what do you tend to say?

“Thank you.”

But, what if instead you say, “Thank you! What was your biggest takeaway?”

Instead of cutting the conversation off, you’re now encouraging conversation. You’re engaging with people, so they’ll be more likely to engage with you in the future because they feel like you care.

Conclusion

If you are creating good quality content but are still not getting the right kind of engagement, the above six advanced techniques should help increase engagement with your social media platforms.

Did these tips help you with ideas to improve your Social Media Engagment ? Contact us today to help you grow your business on: info@digitalmarketingtribe.com.au