Have you ever wondered how you can keep the conversation going with your followers?
In this article, I outline SIX wonderful techniques to use to get your audience to engage with your social media posts, videos, and live videos.
3 Rules of Social Media Engagement
- Be consistent
Always create quality social media content consistently for people to want to engage with you.
If you want your audience to show up for you, you must show up for them first. This build trust and creates a habit which is a key to success.
- Ask specific questions
Most people while scrolling through social media are busy and distracted. Yes, they’re probably multitasking while watching your video or reading your post. So be sure to take their distraction into account and give them specific instructions.
You should get super-specific with your request for people to comment, otherwise, they will not.
For example, with the digital marketing tribe video, Ivan asks, “Do you think it’s a good idea? Weird? Leave a comment right now and tell me—let’s discuss it!”
- Include an element of fun
When it comes to social media, it is all about a professional look (quality matters), but never a professional attitude.
Audiences usually engage with someone’s personality. A sense of fun and your unique personality will make them enjoy the content or feel something about it. Learning is good. Having fun while learning is even better!
6 Tips for Social Media Engagement
#1: Create a club-like experience
The exclusivity factor of a club is what intrigues people about it, right? Well, your community should feel like a club. By making people feel special, they’re more likely to show up and engage. When you make people feel like they’re a part of something bigger than themselves you gain their loyalty and trust.
Some of the ways one can create a club-like experience is;
- Name your audience
A community should have a name they refer themselves to. Once they have an identity, they will conversate more… and those who aren’t a part of the insider club yet, will feel the need to join in.
For example, the Bey hive who are Beyoncé’s loyal fans.
- Use one theme
People usually identify with a theme, and over time, you don’t have to say anything—people will bring up the theme by themselves in the comments. They’ll educate new viewers. They’ll use the theme conversationally. See how having an insider club experience will get you more natural engagement?
A good example is with the Real website, the hosts have what they call “Girl chat” we ladies talk about issues affecting them and how they would react to various situations.
#2: Encourage Conversation with Audience Triggers
Tap into audience triggers to get the kind of engagement that comes on its own. These have zero to do with the topic of your content or your primary value.
Triggers usually tap into personal likes/dislikes of your audience. They turn valuable, educational content into a conversation piece.
- Feature adorable content
Everyone loves dogs or cats, right? Same for babies. They trigger an “awwww” response from your audience. It has nothing to do with your content (unless you’re a dog trainer), but it will get people to say something!
If you’re struggling to get engagement, bring your baby/pet on screen and ask your audience what pets they have or how their kids are doing. Ask for pics. People love to talk about what is going on with them.
- Capitalize on made up words from your community
When your audience is “triggered” by something you said or do, it’s up to you to tap into it. A one-time reaction can become a recurring trigger and theme that leads to massive engagement, but only if you respond to it encouragingly.
#3: Use Emotional Cues
People operate on emotion. When we feel, we act.
Without getting emotional… you’ll get no engagement… this is why story telling is the oldest form of communication.
It can be a simple thing. Make people laugh, talk about something that angers them. Tell a sad story. Whatever you do, make them feel something.
#4: Gamify the Conversation
Gamification is an incredibly easy and fun way to exponentially increase engagement.
When you decide to gamify the conversation, use the content topics as answers. You can have the audience guess the answers to what you’re talking about. There are lots of ways to gamify a video so you’re asking for engagement in a situation that people want to take part in.
#5: Invite the sharing of Expertise
In an ideal scenario for an engaged community, people talk to each other, not just to you.
You should encourage people to talk among themselves, meet someone from the same city or talk about a common interest, for instance.
The more connections created among your audience, the more engagement you’ll get, and the more loyalty you’ll have because you’re now a connector!
Always invite people to share their own knowledge, thoughts, and opinions in your content in addition to what you’re saying. You have a ton of smart people in your audience. You’re not the only knowledgeable one.
People love this because they feel like you care. Asking people to comment, not just about what you said but inviting them to share their expertise, will get you more comments, engagement, and loyalty.
#6: Don’t end the conversation
A big mistake that most people make is stopping a potential conversation before it even gets started.
Treat your audience like you would when starting a conversation with someone. Ask questions make comments and most importantly be open.
For example, when someone comments on your content saying, “Great video!” or “Great article!”, what do you tend to say?
But, what if instead you say, “Thank you! What was your biggest takeaway?”
Instead of cutting the conversation off, you’re now encouraging conversation. You’re engaging with people, so they’ll be more likely to engage with you in the future because they feel like you care.
If you are creating good quality content but are still not getting the right kind of engagement, the above six advanced techniques should help increase engagement with your social media platforms.
Author: Claire Pariken