Ever tried coming up with an Instagram caption? Was it time-consuming and frustrating?

Today’s your lucky day. Because I made this for you so that you never have to feel frustrated again.

In this article I look at the the best restaurant captions for Instagram: captions for food, captions for drinks, and captions for restaurants generally.

So, what makes the best Instagram caption for a restaurant?

The best restaurant captions are short, cute, relatable, and relevant.

Catchy captions lead to higher engagement meaning more likes and more comments hence more exposure for your restaurant and more revenue.

General Food Captions

These captions perfectly describe any food that your restaurant would offer, they come across as human, relatable and personable.

This leads to success on social media because people buy from people. Not brands.

Being human in your captioning is important because it leads to a higher engagement, more followers, and a better brand perception.

Some examples include:

  • We think we’re in love
  • Perfect fuel
  • Good food, good mood
  • Bliss on a plate
  • Made to perfection

People Portrait Restaurant Caption

These captions are awesome for showcasing people in your restaurant.

They are all positive, upbeat, and signal social proof which is extremely useful for building your brand and driving sales.

Remember that you get to control how your brand is perceived on social media, so,  focusing  your content on your customers, who you love and who love your restaurant, you’ll be thought of as a brand that is loved and that has great customer service.

Most importantly, people posts’ make your restaurant seem popular and fun – which is exactly the type of messaging you want if you want to attract new customers. And lots of them.

Examples include:

  • the place to be
  • happy here
  • enjoying the day
  • carpe diem
  • grateful for this place

Environment Restaurant Captions

These captions are perfect for pictures that showcase your restaurant environment. A huge factor in people choosing to come to your restaurant is your interior design and vibe.

It’s no different on social media. So, post pictures of your space which reflect the vibe and the inviting nature of your restaurant.

For best results, make sure you include a minimum of 1 in 9 of your posts that describes your environment. That way, when potential followers land on your page, they’ll get a glimpse of how your restaurant looks and how it would feel to be there.

  • morning mood
  • [location] vibe
  • no words needed
  • secret space
  • ambience goals

Food Specific Captions

These captions are perfect for food-specific photos. They are specific and can be “punny”.

They both make you seem relevant, human, fun, and relatable. Qualities that every restaurant needs to be if it’s going to succeed.

So, use these food captions to impress on Instagram and ignite engagement.

Wendy’s is the master of this, and arguably the best restaurant brand in the world on social.

They use highly relevant, human, funny captions to increase engagement and, ultimately, driving more sales.

Some examples of food specific captions include:

Pizza Captions

  • Triangles of happiness
  • Another one bites the crust
  • In pizza we crust

Fries Captions

  • exercise? I thought you said extra fries
  • let’s ketchup
  • eyes on the fries

Cheese Captions

  • Cheese makes everything better
  • Sweet dreams are made of cheese
  • I’ll stop the world and melt with you

Donut Captions

  • Donut kill my vibe
  • Ring of joy
  • A well-rounded treat

Drink Captions

These captions are awesome for showing off some of your highest margin items: your drinks.

You can use them on your restaurant Instagram to share the best shots of your drinks.

While promoting your high margin add-on items at the same time and increasing your average check size (because most people won’t order JUST a drink).

Just make sure not to post too many drink shots at a time. Otherwise, you may risk not looking like a restaurant when users visit your profile.

Coffee Caption

  • bean thinking ‘bout you
  • something to perk up your day
  • a coffee a day keeps the grumpiness away

Cocktail caption

  • sip sip hooray
  • raise your glasses
  • clink and drink

BONUS Growth Hack: Use the best hashtags.

Now that you’ve got a good caption for your post, there’s one more important part to incorporate in your posts: hashtags.

Hashtags impact who sees your post, how many people see your post, and your post’s overall success.

Top 5 Restaurant Hashtags to Use

  • #restaurant
  • #food
  • #foodie
  • #foodporn
  • #instafood

These hashtags are great to get global eyeballs on your content and to build your brand outside of your local area. They should be included for each of your posts because, why not? Free exposure to a global audience is always a good thing.

Top 5 Local Hashtags to Use

  • #yourcity
  • #yourcityvariations
  • #yourstreet

These hashtags are where the money is made. They are all local and hyper-specific, as you probably noticed, which means that the people that stumble across your content through these hashtags will probably be near your restaurant and likely become new customers.

Conclusion

You’ve now got what it takes; To get more reach, more followers, and new customers.

So, the question is, will you take action? If so, prove it now. Which captions do you plan to use for your restaurant?

Author: Claire Pariken