Google Ads by Digital Marketing Tribe
Search Ads
Search ads appear at the top or bottom of Google search engine results pages (SERPs). They are clearly labelled with “ad” to indicate that they are paid content. Relevant keywords trigger these ads, and a Google Ads advertising agency in Melbourne can help you display your ads to potential customers actively searching for your products or services.
Display Ads
Google partner websites feature visually appealing ads with text and images for specific consumer groups interested in your business.
Remarketing Ads
Remarketing ads target people who have visited your website but have yet to purchase or take the desired action. Sometimes, individuals need more time to research a product or service or think before purchasing. Through remarketing, we can remind customers about your offering or incentivise them when they search on Google or visit their social media platforms. This can increase the likelihood of converting them into loyal customers.
Smart Shopping Ads
Google Shopping ads are displayed across Google’s extensive network to users searching for specific products. These ads are visible on the search engine results pages, enabling potential customers to view your product image, description, and price before visiting your website. This can result in higher conversion rates and increased sales.
Not-for-profit Ads
Through the Organisation Grants programme, eligible nonprofit organisations can receive up to $13,000 AUD per month in Google search ads. This helps them connect with people looking for their mission, increase awareness, attract donors, and recruit new volunteers.
Regular Reporting
We provide regular follow-up reports, offering specific and measurable insights into the progress of your Google Ads campaign.