Google Search Ads put your business at the top of the page at the exact moment someone types the problem you solve. We build Search campaigns around buying intent, track every call and form from day one, and report in cost per lead, not clicks. Management from $1,000 a month plus GST, ad spend paid straight to Google.
Updated October 2026
Google Search Ads are the ads that appear when someone types a search, marked "Sponsored" above or below the organic results. They are the most direct form of advertising there is: you pay only when someone who searched for your service clicks through. That is why Search is where we start almost every new Google Ads account. It is also why a badly run Search campaign wastes money faster than anything else: every irrelevant click is paid for.
Our Google Ads management covers every campaign type. This page is about Search specifically: the keywords, the ads, the tracking and the weekly work that turns searches into enquiries.
Search is now run alongside Google's AI. Smart Bidding sets the bid for every auction from signals no manager can see. AI Max for Search campaigns can match your ads to searches you never added as keywords. And since 2025, Search and Performance Max campaigns can serve inside AI Overviews and AI Mode results. Our explainer on Google results pages in 2026 shows where the ads now sit.
The machine is good at bidding, but it only learns from the data you give it. If your account counts a page view, a phone click and a form fill as three conversions for one enquiry, it will happily buy more of the cheapest one. So the first job on any account is conversion tracking that counts real leads once. The second is a weekly read of the search terms report. We run an AI assistant over every client's search terms each week to flag candidate negatives, and a specialist approves the list before it goes into the account.
All figures are from each client's own Google Ads account. Full breakdowns are in our Google Ads cost guide.
Selling products rather than services? Google Shopping and Performance Max usually beat Search for product searches. Running a registered charity? Start with the free US$10,000 a month of Google Ad Grants before paying for clicks.
We recommend at least $2,000 a month in ad spend for Search. At $4 a click and a 5% conversion rate, that buys about 500 clicks and 25 leads a month, enough to see which keywords and ads work within a quarter. Our management fee is a flat $1,000, $1,500 or $2,500 a month plus GST, depending on spend and campaign types. We never take a percentage of your budget or mark up your spend. For the metrics we report on, see the PPC metrics that matter. For how ad quality lowers your cost per click, see Quality Score explained.
Every campaign is built and managed in-house, keyword research, ad copy, bidding, and reporting.
Keywords grouped by what the searcher wants to do, with phrase and exact match where the money is and broad match only once tracking can steer it.
Headlines written for each ad group in your customers' own words, with your offer, location and proof points pinned where they matter.
GA4, Tag Manager and call tracking set up before launch, with one conversion per enquiry, so smart bidding learns from real leads.
Google's AI bidding and keyword expansion switched on when the data supports it, and kept on a short leash with negatives and brand controls.
Every week we read what people actually searched, add negatives and move budget to the terms that produce leads.
Each ad group sent to the most specific page, checked for speed and message match, so you pay less per click and convert more of them.
Good work takes time to implement and time to drive results, here’s exactly how we get you there.
We start by understanding your business, your goals, and the customers you want to reach.
We review your account history (or market and competitors, if starting fresh) to find quick wins.
We build campaigns, ad groups, and keyword targeting mapped to your actual business goals.
Campaigns go live with conversion tracking in place from day one, so every dollar is measurable.
Every month you receive a report and we optimise bids, keywords, and ad copy against real performance data.
Ad spend budget is separate and paid directly to Google, we manage every dollar of it.
Ideal for businesses new to Google Ads or with a focused ad budget. One campaign, one goal.
Full-service Google Ads across Search and Display. More campaigns, more reach, more leads.
All campaign types, unlimited ad spend management, and a dedicated strategist for maximum performance.
Using Digital Marketing Tribe’s Google Ads and SEO strategies, Marley Flow improved both brand awareness and website traffic.
Bilal and his team at DMT have delivered an exceptional experience that has significantly boosted my business. They crafted and implemented excellent and insightful marketing strategies that yielded measurable results. If your business is struggling and needs a marketing boost, DMT is the right choice.
The team at Digital Marketing Tribe are extremely knowledgeable about all things SEO. I cannot recommend them more highly. They were extremely honest, helpful and straight to the point.
As the owner of Riverview Rise Retreats in Mannum, South Australia, I've spent two decades building a 5-star luxury brand with strong in-house SEO. After the 2022 Murray River flood forced an eight-month closure, our online visibility collapsed and the rapid shift toward AI-driven search left us virtually invisible. After reviewing multiple agencies, many overpriced and out of touch, I engaged Bilal and the team at Digital Marketing Tribe. Their approach was a standout: practical guidance, genuine support, and advanced schema-driven SEO that aligned perfectly with the new AI search landscape. Their focus was always on outcomes first, cost second, which immediately set them apart. Within months, our visibility rebounded across Google and AI search platforms, exceeding expectations and helping our business regain momentum. I confidently recommend Digital Marketing Tribe to any organisation seeking modern, AI-ready search engine optimisation backed by real expertise and integrity.
Everything you need to know before getting started.
Google Ads is the whole advertising platform: Search, Performance Max, Shopping, Display, YouTube and Demand Gen. Search Ads are the text ads that appear on the results page when someone searches. Most businesses start with Search because it captures people already looking for the service, then add other campaign types once conversion data is flowing.
No. Your ad spend is paid directly to Google from your own account, and we never mark it up. Our flat fee of $1,000, $1,500 or $2,500 a month plus GST covers strategy, keyword research, ad copy, tracking, weekly optimisation and monthly reporting.
Usually within days of launch. AJ Concreting had 61 leads in its first 20 days. Performance then stabilises over the first four to six weeks as conversion data builds and smart bidding learns, which is when cost per lead starts to fall.
At least $2,000 a month for Search, so there are enough clicks and conversions to optimise against within a quarter. Below that, a single tightly focused campaign on your highest-value service can still work, which is what our Starter tier is for.
They can. Since 2025, Search and Performance Max campaigns are eligible to serve inside AI Overviews and AI Mode results. Placement is decided by Google's systems, so we structure campaigns, ads and landing pages to qualify and report where conversions come from.
Most of our clients do. Ads produce enquiries from week one while SEO compounds over months, and the search-term data from the ads tells us which organic terms convert. Bundles of SEO and Google Ads start from $3,200 a month.
No. Every management retainer is month to month with 30 days' notice.
Book a free AI SEO audit and we'll show you exactly where you stand in both Google and the AI engines - and how to win.
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