Google Ads are used to promote your business. Unlike Facebook Ads, the strength of Google Ads comes at targeting users with higher commercial intent. These individuals are generally searching for something. There are three ways to use Google Ads for your benefit, these are; Display, Search and Shopping. Display targets the demographic and location based on the specific criteria selected by the business. Search targets potential customers using certain key words while on Google. Shopping displays ads based on products users are looking to purchase.