Up to $13,000/month
in free Google Ad spend.
Every qualifying nonprofit is entitled to Google Ad Grants, up to $13,000 AUD monthly in search ad spend. Managing it well takes a skilled team, which is where we come in.
Everything your NFP campaign needs
Every campaign is built and managed in-house, grant compliance, strategy, copy, and reporting.
Google Ad Grants Setup & Compliance
Full setup and ongoing compliance management so your grant account stays in good standing.
Cause-Driven Keyword Targeting
Keyword strategy built around the people actively searching for the cause you support.
Ad Copywriting & Testing
Ad copy written to connect with donors, volunteers, and the people who need your services.
Conversion Tracking Setup
Donations, sign-ups, and enquiries tracked from day one, so every dollar of grant spend is measurable.
Goal & Objective Clarity
If your goals aren’t yet defined, we help craft clear objectives your campaigns can be built around.
Monthly Reporting & Strategy Calls
Transparent reporting on reach, engagement, and conversions every month.
Our Process
Good work takes time to implement and time to drive results, here’s exactly how we get you there.
Meet
We start by understanding your goals and objectives, and help clarify them if they’re still taking shape.
Audit
We review your Ad Grants eligibility and account status, or help you apply if you haven’t yet.
Build
We build campaigns aligned to your cause, compliant with Google Ad Grants policy requirements.
Implement
Campaigns go live with conversion tracking in place so donations and enquiries are measurable.
Report
Every month you receive a report showing reach, engagement, and conversions against your goals.
Special rates for eligible NFPs
We offer discounted management pricing for not-for-profits, on top of the free ad spend available through Google Ad Grants.
Up to $13,000 AUD/month in free search ad spend
Each qualifying nonprofit can receive up to $13,000 AUD monthly for search ads shown on Google.com. Managing Ad Grants well requires a dedicated team, most charities are short on the time or specialised expertise to run it themselves. That’s where we come in, at discounted NFP management rates layered onto our standard Search, Display, and Shopping packages.
Marley Flow
Using Digital Marketing Tribe’s Google Ads and SEO strategies, Marley Flow improved both brand awareness and website traffic.
Nancy Jones, Marley Flow
Trusted by businesses across Australia
“I’ve worked with Corey, Ivan and the team at the Digital Marketing Tribe for the past year and could not recommend their services more highly. The most dedicated team who deliver on every project.”
“Absolutely a pleasure to work with the DMT team for our SEO optimisation. In just about 6 months, we were ranked on the 1st page of Google for over 5 keywords, exactly what we were promised before we started the campaign. Highly recommended.”
“It’s been a pleasure working with DMT. Bilal and Andreas in particular are consistently professional, friendly and approachable. They always go above and beyond to get the best digital marketing results.”
“The team at Digital Marketing Tribe has been super supportive and fantastic in SEO optimisation, and also offers any additional advice wherever necessary. I’m extremely grateful for their effort.”
Questions, answered.
Everything you need to know before getting started.
A Google program giving eligible nonprofits up to $13,000 AUD per month in free search ad spend on Google.com.
Most registered charities are eligible. We can review your status and help with the application if you haven’t applied yet.
Ad Grants accounts have strict compliance rules (minimum click-through rate, keyword quality requirements) that catch out many self-managed accounts. A skilled team keeps the grant active and performing.
No, the ad spend is Google’s grant, not something we bill for. Our fee covers strategy, setup, and ongoing management at discounted NFP rates.
Ad Grants covers Search only, but we can run paid Display or Shopping campaigns alongside it if your organisation wants broader reach.
Yes, NFP pricing depends on your organisation’s size and goals. Book a free 30-minute call and we’ll confirm your eligibility and the right plan.
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