Andrew ConollyApril 2026
The team at Digital Marketing Tribe are extremely knowledgeable about all things SEO. I cannot recommend them more highly. They were extremely honest, helpful and straight to the point.
Google Shopping Agency · Google Partner · Australia
Google Shopping Agency
Digital Marketing Tribe is a Google Shopping agency that gets products into Google's Shopping results, Performance Max and now the AI shopping panels, for WooCommerce and Shopify stores across Australia. Merchant Center setup and feed optimisation, Shopping and Performance Max campaigns, product schema and revenue tracking. KPark's Performance Max campaign delivered conversions at $2.60 each. No mark-up on ad spend, no lock-in contracts, everything in-house.
9+Years in Business
100+Clients Served
5★Google Reviews
$2.60Cost Per Conversion, KPark PMax
Google Reviews5.024 reviews across our Sydney, Hunters Hill and Adelaide offices
Michael ChorneyFebruary 2026
As the owner of Riverview Rise Retreats in Mannum, South Australia, I've spent two decades building a 5-star luxury brand with strong in-house SEO. After the 2022 Murray River flood forced an eight-month closure, our online visibility collapsed and the rapid shift toward AI-driven search left us virtually invisible. After reviewing multiple agencies, many overpriced and out of touch, I engaged Bilal and the team at Digital Marketing Tribe. Their approach was a standout: practical guidance, genuine support, and advanced schema-driven SEO that aligned perfectly with the new AI search landscape. Their focus was always on outcomes first, cost second, which immediately set them apart. Within months, our visibility rebounded across Google and AI search platforms, exceeding expectations and helping our business regain momentum. I confidently recommend Digital Marketing Tribe to any organisation seeking modern, AI-ready search engine optimisation backed by real expertise and integrity.
Carlo AbelaFebruary 2026
We are having an excellent experience working with Digital Marketing Tribe. They provide top-notch SEO and hosting support, helping our website perform better in search rankings and run smoothly without any downtime. Their team is professional, responsive, and really knows their stuff. Highly recommend them for anyone looking to boost their online presence and have reliable hosting support!
Google Shopping is where product searches are decided now. A shopper who types "portable air conditioner 2.5kw" sees a row of product images, prices and stars before any organic result, then an AI Overview that compares them, and the store whose feed is clean, whose price is right and whose reviews are visible gets the click. The feed is the product page as far as Google is concerned, and most Australian stores are running on a feed that is half disapproved and never optimised.
Our approach is built around the feed first and the campaign second. Product titles rewritten to what shoppers search, the right GTINs and attributes, accurate price and availability synced from WooCommerce or Shopify, custom labels for margin and seasonality, and free listings switched on. Then Shopping and Performance Max campaigns structured by margin and intent, with negative keywords and asset groups built from real creative, and GA4 e-commerce tracking so every report shows revenue and return on ad spend rather than clicks.
Since 2025 the feed also feeds AI. Google's AI Overviews and AI Mode pull product data from Merchant Center, and ChatGPT shopping reads the same structured signals from your site. A clean feed and correct Product schema are now the way into both the Shopping results and the AI answers. We set up both and track them monthly.
Results
Google Shopping and e-commerce results
Published case studies and named clients. Every number is from a published case study.
$2.60
KPark, Performance Max
Over 800 conversions across Search and Performance Max, with the Performance Max campaign delivering conversions at $2.60 each, click-through rates above 7% and 866,000 impressions.
120%
Tom's Court Hotel, direct revenue
Monthly revenue through the business's own website from $10,000 to $22,000 in just over six months with Google Ads and SEO working together.
4
Suspension Exercise, Mistral, Katya Komarova, Spizzico
WooCommerce and retail clients where Merchant Center feeds, Product schema and Shopping campaigns are part of the retainer, from TRX equipment to appliances, jewellery and fine foods.
Google Shopping campaigns run on the same management tiers as our Google Ads service, from $1,000 a month plus GST, with ad spend paid directly to Google.
What's Included
Everything your Shopping campaign needs
Six disciplines, delivered by our own team, priced by scope rather than by the hour.
Merchant Center setup and feed optimisation
Account setup, verification and policy compliance, product titles and descriptions rewritten for search, GTINs, categories and attributes completed, price and availability synced, and disapprovals fixed at the source.
Shopping and Performance Max campaigns
Campaigns structured by product margin and intent, custom labels, asset groups built from real product creative, negative keywords and brand exclusions, and smart bidding tuned to a return-on-ad-spend target.
Free listings and AI shopping placements
Free product listings in the Shopping tab, Product and Offer schema on every product page, and the data quality that gets products into Google's AI Overviews, AI Mode and ChatGPT shopping.
Revenue tracking
GA4 e-commerce and Google Ads conversion tracking with real order values, so reports show revenue and return on ad spend by campaign and product group, not clicks.
Feed automation for WooCommerce and Shopify
Automated feeds from WooCommerce or Shopify that stay in sync with stock and price, with supplemental feeds for the fields the platform cannot supply.
E-commerce SEO alongside
Category and product page SEO so the organic results and the Shopping results both belong to you, with the search-term data from Shopping feeding the organic keyword plan.
Why stores choose us
A Google Shopping agency that reports on return on ad spend
- Certified Google Partner agency since 2017, running Shopping and Performance Max for retailers on WooCommerce and Shopify
- Feed and Merchant Center problems fixed at the platform level by developers in the same team, so they stay fixed
- No mark-up on ad spend, management fees from $1,000 a month plus GST, month to month with 30 days' notice
- Certified Google Partner agency, in business since 2017, with offices in Sydney, Hunters Hill and Adelaide
- SEO, Google Ads, AI search and web development under one roof, 100% in-house
- No lock-in contracts, month-to-month with 30 days' notice
- Monthly reporting on rankings, Maps visibility, calls, enquiries and AI visibility, in plain English
Our Process
How we run Google Shopping
Feed and account audit
Merchant Center health, disapprovals, feed quality, attribute coverage, existing campaign structure and tracking, with a prioritised fix list and a revenue-weighted view of the catalogue.
Feed rebuild
Titles, descriptions, categories, GTINs, attributes and custom labels fixed, feed automation set up from WooCommerce or Shopify, free listings enabled and Product schema aligned with the feed.
Campaign build
Shopping and Performance Max campaigns structured by margin and intent, negatives and exclusions set, creative assets collected, conversion tracking with order values in place before launch.
Launch and learn
Campaigns go live with a return-on-ad-spend target and enough data to learn, with weekly checks on search terms, product performance and feed status.
Optimise and report
Bids, budgets, labels and creative adjusted against revenue every week, and a monthly report on revenue, return on ad spend, product-group performance and next steps.
Searches We Target
The Shopping problems we fix most often
Three issues account for most under-performing Shopping accounts we audit.
A half-disapproved feed
Missing GTINs, price mismatches, policy flags and generic titles ("Blue Jacket") that never match a search. Fixed at the feed and platform level so products actually serve.
One campaign for everything
Every product in one Performance Max campaign with one budget, so the low-margin best-seller eats the spend. Fixed with margin and intent-based structure and custom labels.
No revenue tracking
Conversions counted without order values, so the account optimises for cheap conversions instead of profitable ones. Fixed with GA4 e-commerce and Google Ads conversions carrying real values.
Common Questions
Google Shopping, answered
How much does a Google Shopping agency cost?
Our management fees run from $1,000 to $2,500 a month plus GST on the same tiers as our Google Ads management, depending on catalogue size and spend. Ad spend is separate and paid directly to Google, and we never mark it up. Pricing is published on our pricing page.
Do I need a minimum ad spend for Shopping?
We recommend at least $2,000 a month so there is enough data for smart bidding to learn. Below that, free listings and a tightly structured Shopping campaign on your best sellers can still work.
Standard Shopping or Performance Max?
Performance Max gives reach across Shopping, Search, YouTube, Display and Gmail and suits stores with conversion data and creative. Standard Shopping gives more control over search terms and products. Most accounts run both, structured by margin.
Why are my products disapproved in Merchant Center?
Usually missing or wrong GTINs, price or availability mismatches between the feed and the page, policy flags on certain categories, or a landing page Google cannot crawl. We fix them at the feed and platform level so they stay fixed.
Can Shopping get my products into AI answers?
Yes. Google's AI Overviews and AI Mode pull product data from Merchant Center, so a clean, complete feed is now the way into those placements as well as the Shopping tab. Product schema on the site does the same job for ChatGPT.
Do you lock stores into contracts?
No. Every management retainer is month-to-month with 30 days' notice.
Related services
More Google Ads and e-commerce services
Let's grow together
Ready to be found by people & AI?
Book a free AI SEO audit and we'll show you exactly where you stand in both Google and the AI engines - and how to win.
Get your free audit
Tell us a little about your business and we’ll be in touch within one business day.
"*" indicates required fields
No obligation. We’ll never share your details.