Google Shopping Agency · Google Partner · Australia
Google Shopping Agency
Digital Marketing Tribe is a Google Shopping agency that gets products into Google's Shopping results, Performance Max and now the AI shopping panels, for WooCommerce and Shopify stores across Australia. Merchant Center setup and feed optimisation, Shopping and Performance Max campaigns, product schema and revenue tracking. KPark's Performance Max campaign delivered conversions at $2.60 each. No mark-up on ad spend, no lock-in contracts, everything in-house.
We engaged Digital Marketing Tribe for both Google Ads and SEO services, and the results have exceeded our expectations. Their expertise, professionalism, and attention to detail have significantly improved our online visibility. What sets them apart is their clear communication, transparency, and genuine commitment to helping their clients succeed. They take the time to understand the business, provide regular updates and explain complex, up to date digital marketing concepts.
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Jordan RomApril 2026
Bilal and his team at DMT have delivered an exceptional experience that has significantly boosted my business. They crafted and implemented excellent and insightful marketing strategies that yielded measurable results. If your business is struggling and needs a marketing boost, DMT is the right choice.
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Lisa2024
A big thank you to the amazing team at Digital Marketing Tribe! Bilal, Matthew and Dave always go above and beyond, using their knowledge and experience to aid our digital efforts. Approachable and friendly, the boys feel like an extension of our marketing team.
Google Shopping is where product searches are decided now. A shopper who types "portable air conditioner 2.5kw" sees a row of product images, prices and stars before any organic result, then an AI Overview that compares them, and the store whose feed is clean, whose price is right and whose reviews are visible gets the click. The feed is the product page as far as Google is concerned, and most Australian stores are running on a feed that is half disapproved and never optimised.
Our approach is built around the feed first and the campaign second. Product titles rewritten to what shoppers search, the right GTINs and attributes, accurate price and availability synced from WooCommerce or Shopify, custom labels for margin and seasonality, and free listings switched on. Then Shopping and Performance Max campaigns structured by margin and intent, with negative keywords and asset groups built from real creative, and GA4 e-commerce tracking so every report shows revenue and return on ad spend rather than clicks.
Since 2025 the feed also feeds AI. Google's AI Overviews and AI Mode pull product data from Merchant Center, and ChatGPT shopping reads the same structured signals from your site. A clean feed and correct Product schema are now the way into both the Shopping results and the AI answers. We set up both and track them monthly.
Results
Google Shopping and e-commerce results
Published case studies and named clients. Every number is from a published case study.
Over 800 conversions across Search and Performance Max, with the Performance Max campaign delivering conversions at $2.60 each, click-through rates above 7% and 866,000 impressions.
WooCommerce and retail clients where Merchant Center feeds, Product schema and Shopping campaigns are part of the retainer, from TRX equipment to appliances, jewellery and fine foods.
Google Shopping campaigns run on the same management tiers as our Google Ads service, from $650 a month plus GST, with ad spend paid directly to Google.
What's Included
Everything your Shopping campaign needs
Six disciplines, delivered by our own team, priced by scope rather than by the hour.
Merchant Center setup and feed optimisation
Account setup, verification and policy compliance, product titles and descriptions rewritten for search, GTINs, categories and attributes completed, price and availability synced, and disapprovals fixed at the source.
Campaigns structured by product margin and intent, custom labels, asset groups built from real product creative, negative keywords and brand exclusions, and smart bidding tuned to a return-on-ad-spend target.
Free product listings in the Shopping tab, Product and Offer schema on every product page, and the data quality that gets products into Google's AI Overviews, AI Mode and ChatGPT shopping.
GA4 e-commerce and Google Ads conversion tracking with real order values, so reports show revenue and return on ad spend by campaign and product group, not clicks.
Category and product page SEO so the organic results and the Shopping results both belong to you, with the search-term data from Shopping feeding the organic keyword plan.
Why stores choose us
A Google Shopping agency that reports on return on ad spend
Certified Google Partner agency since 2017, running Shopping and Performance Max for retailers on WooCommerce and Shopify
Feed and Merchant Center problems fixed at the platform level by developers in the same team, so they stay fixed
No mark-up on ad spend, management fees from $650 a month plus GST, month to month with 30 days' notice
Certified Google Partner agency, in business since 2017, with offices in Sydney, Hunters Hill and Adelaide
SEO, Google Ads, AI search and web development under one roof, 100% in-house
No lock-in contracts, month-to-month with 30 days' notice
Monthly reporting on rankings, Maps visibility, calls, enquiries and AI visibility, in plain English
Our Process
How we run Google Shopping
Feed and account audit
Merchant Center health, disapprovals, feed quality, attribute coverage, existing campaign structure and tracking, with a prioritised fix list and a revenue-weighted view of the catalogue.
Feed rebuild
Titles, descriptions, categories, GTINs, attributes and custom labels fixed, feed automation set up from WooCommerce or Shopify, free listings enabled and Product schema aligned with the feed.
Campaign build
Shopping and Performance Max campaigns structured by margin and intent, negatives and exclusions set, creative assets collected, conversion tracking with order values in place before launch.
Launch and learn
Campaigns go live with a return-on-ad-spend target and enough data to learn, with weekly checks on search terms, product performance and feed status.
Optimise and report
Bids, budgets, labels and creative adjusted against revenue every week, and a monthly report on revenue, return on ad spend, product-group performance and next steps.
Searches We Target
The Shopping problems we fix most often
Three issues account for most under-performing Shopping accounts we audit.
A half-disapproved feed
Missing GTINs, price mismatches, policy flags and generic titles ("Blue Jacket") that never match a search. Fixed at the feed and platform level so products actually serve.
One campaign for everything
Every product in one Performance Max campaign with one budget, so the low-margin best-seller eats the spend. Fixed with margin and intent-based structure and custom labels.
No revenue tracking
Conversions counted without order values, so the account optimises for cheap conversions instead of profitable ones. Fixed with GA4 e-commerce and Google Ads conversions carrying real values.
Common Questions
Google Shopping, answered
How much does a Google Shopping agency cost?
Our management fees run from $650 to $2,000 a month plus GST on the same tiers as our Google Ads management, depending on catalogue size and spend. Ad spend is separate and paid directly to Google, and we never mark it up. Pricing is published on our pricing page.
Do I need a minimum ad spend for Shopping?
We recommend at least $1,500 a month so there is enough data for smart bidding to learn. Below that, free listings and a tightly structured Shopping campaign on your best sellers can still work.
Standard Shopping or Performance Max?
Performance Max gives reach across Shopping, Search, YouTube, Display and Gmail and suits stores with conversion data and creative. Standard Shopping gives more control over search terms and products. Most accounts run both, structured by margin.
Why are my products disapproved in Merchant Center?
Usually missing or wrong GTINs, price or availability mismatches between the feed and the page, policy flags on certain categories, or a landing page Google cannot crawl. We fix them at the feed and platform level so they stay fixed.
Can Shopping get my products into AI answers?
Yes. Google's AI Overviews and AI Mode pull product data from Merchant Center, so a clean, complete feed is now the way into those placements as well as the Shopping tab. Product schema on the site does the same job for ChatGPT.
Do you lock stores into contracts?
No. Every management retainer is month-to-month with 30 days' notice.
