Latest Digital Marketing News & Updates

5 Google Ad hacks that’ll increase ROI

Trying to decide which marketing platforms to invest in can be really stressful. Like, really stressful. SEO, SEM, Facebook Ads, content marketing - the list goes on. It can be overwhelming to know where you should spend your money.  Before we share our top 5 Google Ad hacks that’ll increase ROI, let’s talk about the importance of having a digital

By |2021-05-28T11:30:53+09:30May 28th, 2021|

Google Ads mistakes in 2021 – and how to avoid them

‘Google Ads never work for us!’ It’s a cry we sadly hear all too often. Loads of businesses pour their hard-earned cash into the platform but never see any results. Why isn’t it working? And why should they carry on investing all this money into something that clearly isn’t for them? Because when set up, optimised and managed correctly, Google

By |2021-05-10T09:31:10+09:30May 5th, 2021|

2021 SEO changes – What You Need To Know

2020. What a rollercoaster of a year, amirite? And we don’t just mean the worldwide pandemic - we’re talking online, too. Throughout 2020 Google released several algorithm updates, throwing businesses and their websites in a loop. What ranks well? What doesn’t? Just what does that dang algorithm want now? Well, we’ve got some bad news for you. 2021 will

By |2021-04-14T09:06:42+09:30March 31st, 2021|

iOS 14 Update and its impact on Facebook

There are big changes afoot at Apple who are altering the way data tracking is permitted with the new iOS 14 update.  This could have a significant impact on agencies who use Facebook for advertising, publishing, or app developing. In its simplest form, advertising on Facebook will be less effective.  What we do know is that there is a

By |2021-04-13T14:35:39+09:30January 27th, 2021|

New Performance Reporting Update in Google My Business

Google My Business has launched new reporting update, see what they are and how to use them! Google has officially released its new performance reports within Google My Business. These new reports have been in the works for a while, with an indication of additional metrics being hinted back in August. Google teased the masses at the end of

By |2021-01-14T13:36:08+10:30January 13th, 2021|

Does my website need a chatbot?

No one likes answering the same question over and over again. And not everyone can afford to hire new chat support agents as their business grows. But you know who loves answering questions, and doesn’t need money to pay their bills? A chatbot. Chatbots are the next big thing of 2021 – in fact, AI programmed bots handled 85% of

By |2020-12-28T22:16:17+10:30December 15th, 2020|

Chatbots & Wine Industry: Why use this tool for your business [2020]

The marriage between online and wine is a harmonious one, consumers have the ability to shop around at their own leisure and order what they desire. However, even the experienced wine connoisseur can come unstuck with what drop to try next. Individuals working the socials within a winery aren’t available 24/7, so what if there was a way to communicate

By |2020-12-28T14:09:25+10:30November 19th, 2020|

Why you need to learn the basics of Digital Marketing

Throughout my time in digital marketing I have seen a number of accounts that don’t make a lot of sense to me. Google Ads for example, I’ve seen several accounts that have been put together very poorly with little use of negative keywords and basic best practices. Inevitably when I ask clients why they worked with a certain person

By |2020-12-26T18:26:14+10:30October 2nd, 2020|

Increase recognition and traffic on to your winery website to maximise ROI

In the digital age that we now live in, everyone’s engaging on their smartphones and laptops, browsing through social media and purchasing their favourite products online. Want a t-shirt? That’s online. Want a case of beer or a bottle of your favourite wine? That’s available online too! But, how do you go from having an online store to actually

By |2020-12-28T14:49:09+10:30August 28th, 2020|