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Latest Digital Marketing News & Updates

How to optimise your website for Christmas sales

Christmas is easily the busiest shopping season of the year. For businesses, this means there are more opportunities for profit than at any other time. That’s why it's a great idea to start planning your Christmas strategy early, so you're as prepared as possible this holiday season. Optimising your website for Christmas sales is essential. A few simple tweaks to

By |2021-12-14T14:45:29+10:30December 14th, 2021|

How to optimise your website for local searches

Owning a business isn’t all gumdrops and rainbows. It takes a lot of hard work. And when it comes to digital marketing, small businesses have their work cut out for them.  What will help your business not only stand out from all the others but land you the right kind of customer? Local SEO. Local SEO is the key to

By |2021-12-02T14:23:31+10:30November 26th, 2021|

A day in the life of an SEO specialist – SEO specialist in Adelaide

With terms like search engines, algorithms, and robot text files, SEO can really sound like an inhuman task. But the reality is that without a human driving an SEO strategy, SEO is useless (sorta) SEO specialists do more than just "optimise websites for search engines". They need to understand marketing, the sales funnel and human behaviour. They're analytical and tech-savvy

By |2021-11-08T11:45:54+10:30November 3rd, 2021|

SEO for Wineries: Just about everything you need to know about SEO for your winery

SEO, SEM, Facebook, Instagram, Snapchat, Twitter, TikTok… It’s hard work keeping up with various digital marketing platforms. It’s even harder to know exactly where you need to invest your advertising budget, and which platform will give you the best return of investment. But never fear, dear winery owner. We’re here to help you! Digital Marketing Tribe specialises in SEO, SEM

By |2021-11-04T14:44:45+10:30October 29th, 2021|

Ecommerce for wineries – How to sell my wine online

COVID-19 changed a lot of things. And while many of these changes weren’t positive, some most certainly were - like wineries shifting their wine sales online. Digitising sales has helped wineries increase their revenue and gather data that’s improved customer and user experiences.     In Australia, the adoption of online food and beverage services was slow but rapidly increased in

By |2021-10-05T15:47:37+10:30September 29th, 2021|

How to promote your star wines on social media

Is there anything better than strolling through a vineyard, sipping a robust glass of red, while sampling the finest cheeses and quince paste?  What about sipping that same glass of red on your comfortable couch while you wear your favourite stained Oodie, eating cheesy corn chips and watching The Simpsons?  Tough choice. And due to COVID, many wine drinkers choose

By |2021-10-05T15:48:33+10:30July 26th, 2021|

Google Ads metrics and what they mean

Do you know how old Google Ads is? Go on, take a guess. Seven? Ten? No way. This September, Google Ads will be 23 years old. If it were a person, it would have a full-time job and its own YouTube channel.  Instead, Google Ads has become the biggest PPC marketing platform, with an advertising revenue of over $235 billion

By |2021-10-05T15:48:44+10:30June 21st, 2021|

5 Google Ad hacks that’ll increase ROI

Trying to decide which marketing platforms to invest in can be really stressful. Like, really stressful. SEO, SEM, Facebook Ads, content marketing - the list goes on. It can be overwhelming to know where you should spend your money.  Before we share our top 5 Google Ad hacks that’ll increase ROI, let’s talk about the importance of having a digital

By |2021-10-05T15:48:54+10:30May 28th, 2021|

Does my chatbot need a personality?

Admit it - you cried during WALL-E. There’s no shame in it. Who would have thought that a robot could give you the case of the feels? WALL-E created a connection with us. How was he able to do this? By having a personality. It’s the same for your chatbot. Giving your bot a personality is more than science fiction

By |2021-10-07T11:52:27+10:30May 20th, 2021|

Google Ads mistakes in 2021 – and how to avoid them

‘Google Ads never work for us!’ It’s a cry we sadly hear all too often. Loads of businesses pour their hard-earned cash into the platform but never see any results. Why isn’t it working? And why should they carry on investing all this money into something that clearly isn’t for them? Because when set up, optimised and managed correctly, Google

By |2021-10-05T15:49:19+10:30May 5th, 2021|