Latest Digital Marketing News & Updates

Ecommerce for wineries – How to sell my wine online

COVID-19 changed a lot of things. And while many of these changes weren’t positive, some most certainly were - like wineries shifting their wine sales online. Digitising sales has helped wineries increase their revenue and gather data that’s improved customer and user experiences.     In Australia, the adoption of online food and beverage services was slow but rapidly increased in

By |2021-10-05T15:47:37+10:30September 29th, 2021|

How to promote your star wines on social media

Is there anything better than strolling through a vineyard, sipping a robust glass of red, while sampling the finest cheeses and quince paste?  What about sipping that same glass of red on your comfortable couch while you wear your favourite stained Oodie, eating cheesy corn chips and watching The Simpsons?  Tough choice. And due to COVID, many wine drinkers choose

By |2021-10-05T15:48:33+10:30July 26th, 2021|

Google Ads metrics and what they mean

Do you know how old Google Ads is? Go on, take a guess. Seven? Ten? No way. This September, Google Ads will be 23 years old. If it were a person, it would have a full-time job and its own YouTube channel.  Instead, Google Ads has become the biggest PPC marketing platform, with an advertising revenue of over $235 billion

By |2021-10-05T15:48:44+10:30June 21st, 2021|

5 Google Ad hacks that’ll increase ROI

Trying to decide which marketing platforms to invest in can be really stressful. Like, really stressful. SEO, SEM, Facebook Ads, content marketing - the list goes on. It can be overwhelming to know where you should spend your money.  Before we share our top 5 Google Ad hacks that’ll increase ROI, let’s talk about the importance of having a digital

By |2021-10-05T15:48:54+10:30May 28th, 2021|

Does my chatbot need a personality?

Admit it - you cried during WALL-E. There’s no shame in it. Who would have thought that a robot could give you the case of the feels? WALL-E created a connection with us. How was he able to do this? By having a personality. It’s the same for your chatbot. Giving your bot a personality is more than science fiction

By |2021-10-07T11:52:27+10:30May 20th, 2021|

Google Ads mistakes in 2021 – and how to avoid them

‘Google Ads never work for us!’ It’s a cry we sadly hear all too often. Loads of businesses pour their hard-earned cash into the platform but never see any results. Why isn’t it working? And why should they carry on investing all this money into something that clearly isn’t for them? Because when set up, optimised and managed correctly, Google

By |2021-10-05T15:49:19+10:30May 5th, 2021|

2021 SEO changes – What You Need To Know

2020. What a rollercoaster of a year, amirite? And we don’t just mean the worldwide pandemic - we’re talking online, too. Throughout 2020 Google released several algorithm updates, throwing businesses and their websites in a loop. What ranks well? What doesn’t? Just what does that dang algorithm want now? Well, we’ve got some bad news for you. 2021 will

By |2021-10-05T15:49:30+10:30March 31st, 2021|

iOS 14 Update and its impact on Facebook

There are big changes afoot at Apple who are altering the way data tracking is permitted with the new iOS 14 update.  This could have a significant impact on agencies who use Facebook for advertising, publishing, or app developing. In its simplest form, advertising on Facebook will be less effective.  What we do know is that there is a

By |2021-10-07T11:51:32+10:30January 27th, 2021|

New Performance Reporting Update in Google My Business

Google My Business has launched new reporting update, see what they are and how to use them! Google has officially released its new performance reports within Google My Business. These new reports have been in the works for a while, with an indication of additional metrics being hinted back in August. Google teased the masses at the end of

By |2021-01-14T13:36:08+10:30January 13th, 2021|

Does my website need a chatbot?

No one likes answering the same question over and over again. And not everyone can afford to hire new chat support agents as their business grows. But you know who loves answering questions, and doesn’t need money to pay their bills? A chatbot. Chatbots are the next big thing of 2021 – in fact, AI programmed bots handled 85% of

By |2021-10-07T11:51:03+10:30December 15th, 2020|