The first thing he does is complete his daily checks; this is an extensive list of small to medium tasks to be completed by 9am.
This typically includes checking and responding to emails from the previous night, checking all our internal management systems and ensuring all tasks of the previous day have been completed.
As you may already gather, our copywriter has more responsibilities than another person in his type of role.
He ensures that tasks are completed for clients while being the main point of contact. Once these tasks have been completed, the rest of the Tribe starts to arrive at the office.
Whether it’s a first-time client or one that has been part of our business for a significant period, our copywriter goes through the same process. Firstly he will look at the previous ad copy used by the company. This helps him to understand the types of language used previously and how to get the most out of this for the ads being written.
To help our copywriter better understand our clients’ industry, he looks at what the competition is doing. This includes examining what language’s used, copy structure, and imagery. Once all the data is compiled, our copywriter then looks to see which types of ads could be effective for the client’s upcoming campaign.
We’ve compiled our research from previous ads written and their competitors. Now it’s time to look into customer research. He looks at various elements such as the benefits of the products, what motivates one to purchase the product and much more.
With all the research completed, it’s time to write the ads.
But on Friday, our copywriter tends to explore his options regarding lunch. Since moving to our O’Connell Street office, he tends to favour three possibilities. When seeking a bit of spice, he travels to Beyond India to indulge in a tasty curry and garlic naan. Oporto is our copywriter’s go-to fast food outlet. On a rare quiet day, he finds his way to Jarmer’s Kitchen.
Our copywriter’s vital mechanism for writing titles and meta descriptions understands the page itself. He thoroughly reads through the page from top to bottom, and once he understands the main points of the page then, our copywriter starts to create titles and meta descriptions that are persuasive.
Looking for a digital marketing specialist in Adelaide? We can help! Digital Marketing Tribe specialises in Google Ads and SEO for businesses seeking to get in front of their ideal customers. To find out more about our services, get in touch HERE.
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