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FAQ – How do you determine the cost of a new website?

Determining the cost of a new website involves several factors that depend on the specific needs and goals of each project. Here’s how we break down the pricing for a new website:

  1. Scope and Complexity: The first thing we look at is the scope of the project. This includes how many pages you need, the level of customisation required, and any special features like e-commerce capabilities, membership systems, or advanced interactivity. More complex websites take more planning, design, and development time, which can bump up the overall cost.
  2. Design Requirements: Custom designs usually cost more than using pre-made templates. If your website needs unique graphics, custom user interface design, or specific branding elements, we’ll factor this into the cost. The extent of the design work can vary a lot, from basic styling to intricate, bespoke designs.
  3. Content Development: The creation of content, such as text, images, and videos, also impacts the cost. If you need us to generate content or hire professional photographers or videographers, there will be additional charges.
  4. Functionality and Integration: Additional features like an online store, booking systems, or integration with external APIs (like social media, CRM systems, etc.) require more development work and testing, which raises the cost.
  5. Platform and Technology: The choice of technology, whether it’s a simple content management system like WordPress or a more complex custom-built solution, affects the cost. More sophisticated technologies or custom solutions tailored to specific business needs usually require a higher investment.
  6. Maintenance and Support: Ongoing maintenance, security updates, and customer support are often included in the cost. We offer different levels of maintenance packages based on what you need.

By considering these factors, we provide a detailed quote that reflects the expected work and resources required. Our aim is to deliver a website that meets your business objectives and budget, ensuring you get both transparency and value throughout the development process.

FAQ

Absolutely, we can help with search engine optimisation (SEO) and boosting your site’s visibility. SEO is crucial in digital marketing as it enhances your website’s presence in search engine results pages (SERPs), driving more organic traffic your way.Our SEO services kick off with a detailed analysis of your current website and its performance. We assess important factors like site structure, keyword density, content quality, and backlink profile. This helps us spot improvement areas and craft a custom strategy that’s tailored to your specific needs.Keyword Research and Optimisation: We conduct in-depth keyword research to identify terms that are not only relevant to your business but also have a good search volume and low competition. We then strategically integrate these keywords throughout your website’s content, including titles, meta descriptions, headers, and body text, to boost your rankings.Content Creation: Top-notch, engaging content is the backbone of a solid SEO strategy. We can help create informative and relevant content that appeals to your audience while sticking to SEO best practices to increase your site’s visibility.On-Page Optimisation: We make sure that all elements of your web pages are optimised for search engines, including URL structures, alt tags for images, and the proper use of tags and categories.Technical SEO: We tackle technical aspects of SEO, such as enhancing site speed, making your site mobile-friendly, and ensuring that your website is easily crawlable by search engines. This includes setting up secure and efficient hosting.Backlink Building: Building a network of high-quality backlinks is essential for boosting your site’s authority and ranking. We use safe and ethical strategies to expand your backlink profile.Ongoing Monitoring and Reporting: SEO is an ongoing game that needs constant monitoring and tweaking. We provide regular reports on your SEO performance, including rankings, traffic stats, and other key metrics, to ensure the strategy is effective and to make necessary adjustments.Through these methods, we aim not just to increase your site’s visibility but also to enhance user engagement and conversion rates.
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