FAQ – What are the top 10 tools to conduct an SEO audit?

  1. Google Search Console
    Google Search Console is a free tool provided by Google that helps you monitor, maintain, and troubleshoot your website’s presence in Google Search results. It provides insights into your site’s performance, including indexing status, search queries, and site errors. It’s essential for understanding how Google views your site and identifying issues that need fixing.
  2. Ahrefs
    Ahrefs is a comprehensive SEO tool known for its powerful backlink analysis capabilities. It allows you to audit your website’s backlink profile, conduct keyword research, and analyse competitor strategies. The Site Audit feature crawls your website and provides detailed reports on various SEO issues, helping you improve your site’s health and performance.
  3. SEMrush
    SEMrush offers a robust suite of SEO tools, including a site audit feature that identifies technical SEO issues, on-page SEO problems, and content optimisation opportunities. It provides an overall health score for your website and detailed recommendations for improvement. SEMrush also includes competitive analysis, keyword research, and backlink auditing tools.
  4. Screaming Frog SEO Spider
    Screaming Frog SEO Spider is a desktop program that crawls websites and analyses them from an SEO perspective. It helps you identify broken links, duplicate content, missing meta tags, and other SEO issues. The tool is highly customisable, allowing you to set specific parameters for your audits and generate comprehensive reports.
  5. Moz Pro
    Moz Pro includes a site audit tool that scans your website for common SEO issues like crawl errors, broken links, and missing title tags. It provides actionable insights and prioritises issues based on their impact on your site’s performance. Moz Pro also offers keyword research, rank tracking, and backlink analysis tools.
  6. Google Analytics
    Google Analytics is a powerful tool for monitoring website traffic and user behaviour. While not exclusively an SEO audit tool, it provides valuable data that can inform your SEO strategy. You can track organic traffic, user engagement, and conversion rates, helping you understand how your SEO efforts are impacting your site’s performance.
  7. Majestic SEO
    Majestic SEO is a specialised tool for backlink analysis. It offers detailed reports on your website’s backlink profile, including metrics like Trust Flow and Citation Flow. These metrics help you assess the quality and quantity of backlinks, identify potential link-building opportunities, and uncover harmful backlinks that may be affecting your site’s performance.
  8. DeepCrawl
    DeepCrawl is a cloud-based website crawler that provides in-depth analysis of your site’s technical SEO health. It identifies issues such as broken links, duplicate content, and page load times. DeepCrawl’s detailed reports help you prioritise and fix technical issues that could be impacting your search engine rankings.
  9. Sitebulb
    Sitebulb is a desktop-based SEO audit tool that offers a visual approach to site audits. It provides detailed reports on technical SEO issues, including site architecture, internal linking, and page speed. Sitebulb’s visual reports make it easy to understand complex data and prioritise tasks based on their impact on your site’s SEO.
  10. Ryte
    Ryte is an all-in-one SEO tool that offers comprehensive website audits. It analyses your site for technical issues, on-page SEO problems, and content quality. Ryte provides actionable insights and recommendations, helping you optimise your site for better search engine visibility. It also includes features for monitoring your site’s performance and tracking SEO progress.


The cost of SEO services in Adelaide can vary significantly depending on several factors, including the scope of your project, the expertise and reputation of the SEO expert, and the specific needs of your business. Generally, SEO pricing can be structured in several ways: hourly rates, monthly retainers, or project-based fees.
  1. Hourly Rates: If you are dealing with smaller tasks or specific issues such as SEO audits, keyword research, or technical optimizations, SEO professionals might charge an hourly rate. In Adelaide, hourly rates for SEO services can range from  $100 to $200 per hour.
  2. Monthly Retainers: For ongoing SEO services, such as continuous optimization, link building, content creation, and regular analytics reporting, many SEO experts prefer a monthly retainer. This provides a more stable and predictable working arrangement for both parties. Monthly retainers in Adelaide typically range from $1,000 to $2,500 or more, depending on the complexity and breadth of the services provided.
  3. Project-Based Fees: Some SEO campaigns are priced based on specific projects, which have clear deliverables and timelines. For example, a complete overhaul of your website’s SEO might be a project with a set fee. The cost for project-based SEO services can vary widely but typically starts from $1,500 and can go upwards depending on the project scope. When considering the cost of SEO services, it's crucial to think about the potential return on investment (ROI). Effective SEO can lead to significant increases in traffic and conversions, which can greatly enhance revenue. Therefore, while upfront costs might seem high, the long-term benefits can justify the investment.
Always ensure to discuss expectations, deliverables, and performance metrics with your SEO expert. A reputable professional should be transparent about what services they will provide and at what cost, and they should offer a clear explanation of how they measure their results.

The timeframe to see tangible results from SEO (Search Engine Optimisation) efforts varies widely, but generally, businesses can expect to start seeing meaningful outcomes within 3 to 6 months. This timeline can fluctuate based on several factors, including the website's current state, the competitiveness of the industry, and the effectiveness of the SEO strategies implemented.For new websites or those with minimal prior optimisation, initial improvements might be noticeable relatively quickly as basic SEO best practices are applied. However, for more competitive keywords and industries, it may take longer to climb the search engine rankings.SEO is a cumulative process that builds over time. Early efforts lay the foundation for future success, with activities such as content creation, on-page optimisation, and quality backlink acquisition gradually improving a site's authority and rankings. The ongoing nature of SEO means that continuous effort is required to maintain and improve rankings, especially in competitive sectors.It's also important to note that search engines like Google frequently update their algorithms, which can affect rankings and necessitate adjustments to SEO strategies. Patience and persistence, along with a focus on quality content and user experience, are key to achieving and sustaining results from SEO.

Improving your website's authority is crucial for enhancing its visibility and credibility. Start by producing high-quality, relevant content that addresses your audience's needs and interests. This can attract backlinks from reputable sites, a key factor Google uses to assess site authority. Additionally, ensure your site is technically optimised: it should be mobile-friendly, have fast loading times, and secure connections (HTTPS).

Engaging in guest blogging on reputable sites in your niche can also boost your authority by creating backlinks and increasing visibility. Social media engagement can drive traffic and signal relevance to search engines, so actively share your content and interact with your audience across platforms.

Networking with influencers and businesses in your niche for collaborations or mentions can further increase your reach and backlink profile. Remember, building website authority is a long-term endeavour that requires consistent effort. Monitor your progress with tools like Google Analytics and adjust your strategies based on what works best for your site. Focus on providing value through your content and user experience, and your website's authority will gradually improve.