On-page SEO: This involves everything that your website makes visible to its viewers such as the home page, products, descriptions, blogs, frequently asked questions, contact details, and more. These are all the basics that every visitor wants to see when they browse through your website.
Off- page SEO: This is anything that links to your website. Part of maximising your SEO is increasing the quality of your website. Search engines like Google rank your site on many factors, one of that being the quality of other websites that direct their viewers to your website. The more links that direct someone to your website, the higher it will rank on a search engine like Google! But remember, you only want quality websites linking your website in order to increase traffic.
Technical SEO: This would be all the tech stuff, in other words, the back end of your website. Tags and meta descriptions, essentially its all the content that is hiding in your code.
The combination in perfecting these 3 types of SEO’s will enhance your overall SEO strategy and website ranking, allowing users to search for content that matches your product offering, increasing traffic and sales on your website.
Part of having a great SEO strategy involves ensuring your business appears on google my business with your address, hours of business and reviews. This all has to be local.
Additionally, keywords utilized on your website must also guide the user into knowing that they are engaging with a local winery so ensure using words like Adelaide and South Australia throughout your website.
Gaining a good CTR can be accomplished through a higher number of reviews. Ensure the next time someone purchases that delicious full-bodied wine from your website, ask them to submit a review.
The higher number of positive reviews you receive, the stronger and more credible your online business will be!
If you do however receive any negative reviews, use them as a learning curve and tactfully deal with the unsatisfactory remarks through offering these customers a valuable solution such as a discount coupon followed with an apology. Don’t be scared of negative reviews, it’s part of the process and Google will not penalize your business for this.
Think of this as your selling point as this is what every potential customer sees before they click on your website as they include definitions, lists and key differentiation as to why someone should click on your website.
Keep this as a huge priority as a great well-developed snippet will assist in increasing your CTR without any google rankings.
We recommend using key descriptions like “full-bodied wine” and “sweet and crisp Riesling” with local terms like “Made in the heart of Adelaide’s Barossa”, as this will not encourage viewers to click on your website, but it will give them a quick snapshot about the company and the wines on offer.
Start with the engagement and communication process, letting potential tasters and wine lovers know why purchasing from your website and visiting your winery is an excellent idea.
Producing blogs, recommendations, images, and videos of the making process, the winery, wines, and pairing options is an excellent strategy to draw in loyal customers and visitors. We recommend doing so on popular social media platforms like Facebook, Instagram, Twitter and YouTube will allow you to build a large following.
Email marketing is another strategy to advertise and inform loyal and new customers about what’s new, on sale as well as any promotions available for those signed up to the email list. Email marketing is an excellent strategy to inform leads.
Together, using a combination of both email marketing and social media marketing will allow loyal customers and potential leads in engaging with your content, learn more about your company and products as well be part of the building process, thereby making them feel confident about investing in your winery and all the products that you sell online.
Selecting the right keywords can often make or break your level of communication with your audience, so the best keywords will help your winery target the right audience.
Keywords that are tailored specifically to your chosen industry will optimise your website’s visibility and ranking on search engines and best of all they won’t put a hole in your pocket as these are free to use option as part of your SEO strategy.
We recommend using product related names combined with the local area and industry when targeting the right audience, for example, “wine Adelaide” “best wines in South Australia” “wineries in SA”, etc.
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