New Performance Reporting Update in Google My Business

To find the new reporting, log into your Google My Business account and click “Insights”. You will see a message which reads “Your insights are moving”, click this.

The new metrics by Google showcase the number of calls and messages you receive in a 6-month timeframe. The data is produced to give a breakdown of each month. Below the graph is a table that displays what users type into the search engine to find your Google business listing.

The latest Insights report doesn’t include metrics like website clicks which is significant. It also doesn’t showcase whether searchers found you via Google Search, unlike the current Google Insights report offers.

Google has released a document explaining all of these changes. 

The new reports give you 6-months of data, a noteworthy upgrade from the 3-months of data we previously received. However, there are several key data points that currently don’t feature as part of the new reporting.

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