By Published On: January 13th, 2021Categories: SEO

Google My Business has launched new reporting update, see what they are and how to use them!

Google has officially released its new performance reports within Google My Business. These new reports have been in the works for a while, with an indication of additional metrics being hinted back in August. Google teased the masses at the end of 2020 and now they are finally available to access and use.

How to Access

To find the new reporting, log into your Google My Business account and click “Insights”. You will see a message which reads “Your insights are moving”, click this.

How to Access Google my business Insights

Then, click the “See new profile performance” and you should see a line graph and table of statistics.

Graph: Profile performance and interactions
Performance showing how you were discovered


The new metrics by Google showcase the number of calls and messages you receive in a 6-month timeframe. The data is produced to give a breakdown of each month. Below the graph is a table which displays what users type into the search engine to find your Google business listing.

The latest Insights report doesn’t include metrics like website clicks which is significant. It also doesn’t showcase whether searchers found you via Google Search, unlike the current Google Insights report offers.

Google has released a document explaining all of these changes.


How does this help?

The new reports give you 6-months of data, a noteworthy upgrade from the 3-months of data we previously received. However, there are several key data points which currently don’t feature as part of the new reporting.

For more Google My Business update and SEO information please check out our SEO services.

About the Author: Bilal Alwan

Co-founder and SEO Specialist, with the knowledge acquired over years of Digital marketing and helping businesses to reach their targets in the search results to be seen and boost sales.