Regular SEO ranks websites on a global scale, while local SEO prioritises websites that are more specific and localised to the user’s search. Local businesses will use local SEO strategies to make their business website more visible to potential customers in their area. This is especially effective for companies such as:
In simple terms – how relevant is your website to the user? Does it answer their question? Does it offer what they’re looking for?
Your website needs to target the keywords and topics that your potential customers are looking for. So list your business under the correct categories in directories – and don’t forget to add those important keywords in your descriptions and content.
For a little extra pizzazz, try creating content based on your own experience and expertise. It’s an easy, natural way to weave in those keywords and makes you look like a total boss in your field!
So how does your website stand out from all the other similar sites? What presence does it have? That search engine algorithm is pretty gosh darn clever, and it can pick out a fake website from a mile away. So show those algorithms that you’re the real deal with local links, reviews and active social media pages.
It’s simple logistics – users doing local searches are more likely to use a business that’s near them. That’s why Google wants to show its users businesses that are close to them.
Google uses three types of searches to identify how close you are to a potential customer:
According to a 2016 study, 56% of local retailers haven’t claimed their Google My Business listing. This is a way for local businesses to ‘claim’ their business name, location, and other information from Google.
Once you snatch your listing up, it’s important to complete and optimise it fully. Add your business profile photo, your geographical location, opening hours, website – anything!
Google allows anyone to suggest edits and make changes. So remember to regularly check your listing to ensure that all your information is accurate and up to date.
Schema markup, or structured data, is the code search engines use to understand what your website is all about in-depth. The better the code, the more likely your website will rank higher on the search results.
Sure, you already know that reviews are awesome for promoting your business, but did you know they can also help with your local SEO?
Reviews are the second most influential ranking factor for local businesses. So the more killer reviews you can get, the higher you’ll start to rank on user’s search results.
The best way to get more reviews for your business? Ask for them. If you’re feeling too shy to ask in person, use some of these techniques:
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