SEO Pricing Breakdown: How Much Does SEO Really Cost?

Reading Time: 6 Minutes
SEO costs can range from $1,500 to $8,000, influenced by the size of your website, the scope of work needed, your goals, and various other factors. Continue reading to learn what you should expect to pay for your website’s SEO.
Chapter 1

How Much Does SEO Cost?

The cost of SEO can vary widely based on factors such as the scope of work, industry competitiveness, and the expertise of the SEO provider. Generally, SEO services can range from $150 to $200 per hour.

What Factors Influence SEO Cost?

Scope of Services:

  • The range of SEO services required (such as keyword research, on-page optimisation, link building, content creation, and technical SEO) significantly impacts the cost. A comprehensive SEO strategy covering multiple aspects will cost more than a basic service focusing on just one or two elements.

Competition Level:

  • The competitiveness of the industry and target keywords affect the cost. Highly competitive niches or keywords require more effort, time, and resources to achieve and maintain high rankings, thus increasing the overall cost.

Current Website Status:

  • The starting point of the website’s SEO health plays a crucial role. Websites with existing issues such as poor site structure, slow loading times, or previous penalties need more extensive work to bring them up to standard, leading to higher costs.

Geographical Targeting:

  • The geographical area targeted by the SEO campaign (local, national, or global) influences the cost. Local SEO campaigns typically cost less than national or international campaigns due to the varying levels of competition and required reach.

Quality and Quantity of Content:

  • Significant cost factors are the amount and quality of content needed to drive SEO success. High-quality, original content creation, regular updates, and content marketing efforts require substantial investment, impacting the overall SEO cost.


Cost of SEO In Australia
This is an infographic for the price of SEO services in Australia
Chapter 2

Do you think this progress is worth it?

This is what we did to one of our clients; Within the first year, increased organic traffic and managed to get the organic keywords increased from 30 to 368, Which resulted in a overall conversions from the second month and doubled each month after.

SEO investments offer long-term advantages such as boosted website traffic, better search engine rankings, and increased brand visibility. Though the upfront costs may appear substantial, the returns from successful SEO strategies can be highly rewarding over time.


Chapter 3

What kind of business needs SEO?

Any business with an online presence can benefit from SEO. This includes e-commerce stores aiming to increase sales, local businesses seeking to attract nearby customers, service-based companies wanting to reach a broader audience, and even large enterprises looking to maintain their competitive edge. SEO helps improve website visibility on search engines, driving organic traffic and enhancing credibility. From startups and small businesses to large corporations, SEO is crucial for anyone wanting to improve their online visibility, attract more visitors, and ultimately boost their business growth and success in the digital landscape.

SEO Costs: By Price Model

  1. Hourly SEO Rates:
    • Some SEO consultants charge on an hourly basis, with rates generally between $200 and $300 per hour.
  2. Project-Based SEO Fees:
    • Specific SEO projects, such as website audits or keyword research, can cost from $2,500 to $20,000, depending on the complexity.
  3. Monthly SEO Retainers:
    • Monthly retainer packages for SEO vary widely, typically ranging from $2,000 to $10,000 for comprehensive campaigns.


SEO cost by business size:


  1. Small Businesses:
    • Small businesses often choose affordable SEO packages tailored to their needs, usually costing between $1,500 and $2,000 per month.
  2. Medium-Sized Businesses:
    • Medium-sized businesses with greater SEO requirements might spend between $2,500 and $5,000 per month on SEO services.
  3. Enterprise-Level Businesses:
    • Enterprises with complex SEO demands and larger budgets may allocate over $5,000 per month for comprehensive SEO strategies.
Chapter 4

Professional SEO VS DIY Costs

Professional SEO services involve higher upfront costs but offer more effective and sustainable results. Agencies and consultants charge for their expertise, with fees ranging from a few thousand to tens of thousands of dollars, depending on the project scope. They provide comprehensive services, including keyword research, on-page optimization, link building, and technical SEO, ensuring higher search engine rankings and increased conversions.

In contrast, DIY SEO appears cost-effective initially, involving mainly the business owner’s time. However, without prior knowledge or experience, it can be challenging and time-consuming. The learning curve, potential mistakes, and slower progress often result in less effective outcomes. Ultimately, professional SEO is generally more advantageous for businesses seeking long-term success.


Looking for an SEO agency? We can help! Digital Marketing Tribe specialises in SEO for brands who are looking to take their SEO to the next level. To find out more about our services, get a FREE Audit today.


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