SEO stands for Search Engine Optimisation. In simple terms, it’s the process of optimising a website to make it easy for users to find on search engines. Google basically has a long checklist of all the ‘things’ it wants your website to have to be eligible to appear on the first page. A Robot txt. file, a site map, keywords and lots of content! There’s other things too, but you get the idea…
Websites that tick all the boxes on this list get a higher ranking – which means more traffic, more brand awareness and eventually more conversations. So yeah, SEO is kinda a big deal.
Back in the day, all Google needed was a couple of keywords and an SEO title. Ah, those were good times. But now? Google needs a lot more than that.
Google releases almost 1000 algorithm updates every year. And with each update website owners may need to make a change to keep up with the algorithm.
So how will these changes affect your website?
Of course, there are thousands of SEO articles on the web that you can read to stay on top of it all. But why spend hours trolling the internet for the best blogs when you can find them all here, with us? We publish blogs on all sorts of digital marketing topics, like Facebook ads, chatbots, SEO, and Google updates. There’s a lot of good stuff to learn that will help your business grow.
The world of SEO and algorithms can be a scary, daunting place – if you don’t have the proper guides, that is. Have some questions about using SEO for your business? You’ve come to the right people! Digital marketing is our thing. Schedule a complimentary one hour meeting here with our team to learn more.
Google prides itself on delivering websites that the user finds useful and enjoyable to use. So if your site is a pain to navigate in 2021, your rankings will plummet.
Trust us – this isn’t just a hunch. Google considers user experience so important, they announced that they will be releasing a new update on their algorithm called Page Experience. From May 2021, websites that score well on the Page Experience scale will rank higher than sites that don’t.
If you haven’t already, start by optimising for mobile search. Don’t think it’s important? Think again. In the last quarter of 2020, mobile devices generated almost 51% of global website traffic. That’s a lot of traffic you could be missing out on.
Now take a look at your page speed. Is it lagging? Your website should only take anywhere from 2.4 to 3 seconds to upload. If that sounds insane, remember that a second longer than that can decrease your conversation rates by a whopping 70%. So get that speed up!