5 Google Ad hacks that’ll increase ROI

Google Ads. What are they and why does my business need them?

Google Ads generate leads. Aside from showing up on the first page of Google, Google Ads are ADS, specifically designed to solve or serve a search term that shows intent. Google Ads help you connect with potential customers by highlighting relevant ads in just one click. 

Read Google Ads mistakes in 2021 – and how to avoid them

How much do Google Ads cost?

Google Ads are charged on a cost-per-click (CPC) basis. That means that you are only charged when someone clicks the ads. 

The price of the click constantly changes based on the demand. In winter, the demand for search terms like ‘winter coat’ go up and the price cost per click, therefore, increases. 

So it’s hard to say EXACTLY what they cost. The price will depend on your industry, the cost-per-click rate and your marketing goals. Ambitious goals will require a larger budget. You can use tools like keyword planner to research search terms and identify cost-per-click prices.  

Right! Now that we understand the importance of a digital strategy and the basics of Google Ads. Let’s take a look at 5 Google Ad hacks that’ll increase your ROI. 

PRO TIP: Remember the marketing funnel! Think about search terms and keywords that a potential buyer would be entering into Google at each stage of their consumer journey. Their search terms will always start broad as they are learning about the product or service they need. As they get closer to the bottom of the funnel, their search terms will become more specific. 

Here’s an ROI formula to help you:

Use the Google Keyword Planner to get a rough indicator of the average cost-per-click. Then, pick a budget that you can afford, for example, $500. 

If your average CPC is $1.50 and you have $500 to spend, divide 500 by 1.50 which will give you a rough indication of how much website traffic you can expect. Then times that number by your average conversion rate to get an indication of how many leads you’ll get. 

Budget divided by CPC = website traffic x average conversion rate = number of leads

The world of digital marketing and online advertising can be a scary, daunting place – if you don’t have someone to guide you through it, that is. Have some questions about using Google Ads for your business? You’ve come to the right people! Digital marketing is our thing. Schedule a complimentary one-hour meeting here with our team to learn more.