This allows for transparency between Digital Marketing Tribe and our clients. So how do we showcase campaign performance through reporting, here’s how:
Campaign performance plays a vital role in determining the success and opportunities for our clients’ Google Ads campaigns. This requires us to look at all of the quantifiable data such as impressions, clicks, CTR, cost per click and most importantly conversions.
To achieve this, we use Google Data Studio to help showcase live data in real-time. Data Studio is great for helping us compare data from one month to another, and, allows us to identify trends to take advantage of for current and future campaigns.
Keywords are one of the most important elements of a Google Ads campaign. The keywords you choose will determine when and where your ad appears. You want to choose keywords that are relevant to your product or service, and that people are actually searching for.
The bid amount is another important factor in Google Ads campaigns. This is the amount you are willing to pay each time someone clicks on your ad. You want to set a high bid to get your ad seen, but not so high that you are wasting money.
Finally, your ads need to be relevant and targeted. Google Ads allows you to target specific demographics, interests, and even locations. You want to ensure that your ads reach the people who are most likely to be interested in what you offer.
Google Ads keyword research is important for several reasons. It can help us determine which keywords are most relevant to your products or services and helps us identify which keywords are most likely to convert users into customers.
Google Ads keyword research helps us understand how much competition there is for each keyword, and what kinds of ads your competitors are running.
The best campaign is one that is neatly structured and organised. When targeting certain users, and locations, we ensure that all campaigns are placed into ad groups.
To ensure our clients’ have the best chance of gaining conversions, it’s important for us to write compelling ad copy. The ads are clear, concise, and persuasive. We make sure to include a call to action, such as “click here to learn more” to entice users to click on the Google ad.
Part of creating a Google Ads campaign is setting the budget. How much you want to spend can dictate overall campaign performance. This is discussed with our clients what the starting point is to be, before making adjustments to the budget depending on how the campaign is performing.
We monitor our campaigns daily to ensure the Google Ads are working as intended. This is done by keeping an eye on click-through rate (CTR), cost-per-conversion, negative keywords and much more.
Looking for a Google Ad specialist in Adelaide? We can help! Digital Marketing Tribe specialises in Google Ads for brands who are looking to take their digital advertising to the next level. To find out more about our services, get in touch HERE.