
Underworld Laser is a popular laser tag arena in Menai, NSW, offering birthday parties and group events. Despite a strong local reputation, their online visibility was limited. Parents searching for “best kids birthday party in Sydney” or “fun indoor activities near me” often weren’t finding Underworld Laser in search results. They needed a larger online presence to capture more bookings, and the lack of high-ranking keywords was a key focus for our team at Digital Marketing Tribe.
Before starting work, Digital Marketing Tribe conducted a thorough audit of the website and local search presence. We identified technical issues, gaps in keyword coverage, and missing structured data.
Our team then:
Within the first campaign period, Underworld Laser achieved:


A big thank you to the amazing Team at Digital Marketing Tribe! Bilal, Matthew and Dave always go above and beyond – using their knowledge and experience to aid our digital efforts. Approachable and friendly, the boys feel like an extension of our Marketing Team
It’s been a pleasure working with DMT! Bilal and Andreas in particular are consistently professional, friendly and approachable. They always go above and beyond to get the best digital marketing results!
The team at Digital Marketing Tribe has been super supportive and fantastic in SEO optimization, and also offers any additional advice wherever necessary. Bilal and Matthew have been a tremendous help and I’m extremely grateful for their effort.
Absolutely a pleasure to work with the DMT team for our SEO optimisation. Even with a very busy schedule, Bilal always makes the effort to take/return our calls asap and patiently talk us through SEO basics.In just about 6 months, we are ranked on the 1st page of Google for over 5 keywords – which is exactly what we were promised before we started the campaign.Highly recommended.
I’ve worked with Corey, Ivan and the team at the Digital Marketing Tribe for the past year and could not recommend their services more highly. The most dedicated team who deliver on every project!
Corey and the team are great, had an issue that was outside their normal scope of works but they jumped in and helped anyway.Corey has a can do attitude and always responds to e-mails.

With the aid of Digital Marketing Tribe’s tailor-made SEO strategy. Synaco by Synergie has been able to improve their brands awareness and website traffic.