PetchJuly 2026
Bilal has helped me with my business Sydney Music Lessons to rank on Google and ChatGPT. Him and his team have a very deep knowledge of SEO. Thank you for everything.
New In 2026 · Google Certified Partner
AI SEO services for Australian businesses.
Make sure AI recommends you.
A growing share of searches now end with an AI-generated answer instead of a click. If ChatGPT, Gemini, or Google’s AI Overviews don’t mention your business, you’re invisible, no matter where you sit in the blue links. New to the topic? Start with our complete guide to AI SEO and GEO, then come back for the service.
No lock-in contracts
Monthly reporting included
Dedicated account manager
Google Certified Partner
5★
Google Reviews
Verified ratings
9+
Years in Business
Est. 2015
100+
Clients Served
Across Australia
18
Core Services
All in-house
AI SEO Explained
AI SEO, AEO, GEO. Different names, same job
The jargon changes every few months, but the goal doesn’t. Here’s what each term actually means and why we treat them as one discipline, not four separate services.
AI SEO
The umbrella term for optimising your brand’s visibility everywhere AI generates an answer, not just Google’s blue links.
AEO (Answer Engine Optimisation)
Structuring a page so an AI tool can lift a clear, direct answer straight off it, question and answer format, not buried in paragraphs.
GEO (Generative Engine Optimisation)
Making sure generative tools like ChatGPT, Gemini and Perplexity have the structured signals they need to cite and recommend your brand.
LLM SEO
Optimising specifically for how large language models read, weigh and reference a website when they’re forming an answer.
What’s Included
How we get you cited by AI
Every engagement is built in-house, audit, content, schema, and monitoring, all under one roof.
AI Citation Readiness Audit
A 10-dimension audit covering how ready your site is to be cited by ChatGPT, Gemini, and Google AI Overviews.
AEO & GEO Content Strategy
Content structured the way AI models actually parse and cite, clear answers, not just keywords.
Schema & Structured Data
FAQ, HowTo, and Organisation schema implemented so AI platforms can understand and trust your content.
Conversational Targeting
Content mapped to the actual conversational questions people ask AI assistants, not just search-bar keywords.
Monthly AI Visibility Monitoring
We track where and how often your brand is cited across ChatGPT, Gemini, Perplexity, and Claude.
GA4 & Crawlability Foundations
The technical groundwork, measurability and crawlability, that both traditional SEO and AI visibility depend on.
How We Work
Our Process
Good work takes time to implement and time to drive results, here’s exactly how we get you there.
01
Meet
We start by understanding your business, your customers, and how they’re already using AI to search.
02
Audit
A 10-dimension AI citation readiness audit across your website’s content, schema, and technical foundations.
03
Build
We build an AEO/GEO content and schema strategy mapped to how AI platforms actually cite sources.
04
Implement
Our specialists implement the strategy across content, structured data, and technical fixes.
05
Monitor
Every month you receive a report showing where and how your brand is being cited across AI platforms.
AI Search & Visibility
Get cited, not just ranked
The new frontier of search. Pricing for AI visibility work, standalone or layered onto an existing SEO retainer.
One-Off
Website AI & SEO Audit
$1,500one-off
+GST · Delivered within 5 business days
A 10-dimension audit covering both traditional SEO and AI citation readiness, with a prioritised action plan.
- GA4 measurability & crawlability
- Schema markup & content freshness
- E-E-A-T & AI citation readiness
- Conversational & platform signals
- Prioritised fix list & strategy call
Most Popular
Monthly Add-On
AI Search Optimisation
from
$1,200/month
$1,200/month
+GST · Added to any SEO package
Ongoing AI visibility management layered onto your SEO retainer, engineered so AI platforms recommend your brand every month.
- Monthly AI citation monitoring
- AEO & GEO content strategy
- FAQ & schema implementation
- Optimise for ChatGPT, Gemini, Perplexity, Claude
- Monthly AI visibility snapshot report
Case Study
Marley Flow
Using Digital Marketing Tribe’s Google Ads and SEO strategies, Marley Flow improved both brand awareness and website traffic.
Google Reviews5.024 reviews across our Sydney, Hunters Hill and Adelaide offices
Jordan RomApril 2026
Bilal and his team at DMT have delivered an exceptional experience that has significantly boosted my business. They crafted and implemented excellent and insightful marketing strategies that yielded measurable results. If your business is struggling and needs a marketing boost, DMT is the right choice.
Andrew ConollyApril 2026
The team at Digital Marketing Tribe are extremely knowledgeable about all things SEO. I cannot recommend them more highly. They were extremely honest, helpful and straight to the point.
Where AI Answers
Where AI answers your customers
Each assistant reads a different mix of sources and needs a slightly different approach. Here is what each one rewards, and where to go deeper on it.
ChatGPT
The assistant most Australians reach for first. Getting named here depends on the sources ChatGPT trusts about you more than on where you rank, which is why prompt testing and source building sit at the centre of the work. Our ChatGPT SEO service covers prompt research, citation building and measurement in GA4.
Gemini and Google AI Overviews
Gemini is Google, so the entity signals, Business Profile and structured data that earn you AI Overviews are the same ones that have earned rankings for years. The advantage is that the groundwork compounds across both. See Gemini SEO for how we approach the Gemini app, AI Mode and AI Overviews together.
Perplexity, Copilot and the rest
Smaller in volume, and they behave like citation engines: they answer with sources attached and send qualified traffic through. They draw heavily on the same structured, quotable content and third-party mentions the larger assistants use, so the work that earns one generally earns the others.
The sources behind all of them
Every assistant answers from somewhere else. Being the business that gets named depends on being present in the articles, directories, reviews and industry pages these systems read. That is earned coverage, and it is what our digital PR service exists to build.
Results
What the work has actually moved
Figures below are Search Console and client reporting, taken from our published case studies. These are search results rather than AI citation results: the foundations overlap, but we have kept the two separate rather than claiming one proves the other.
Mistral Appliances
Search Console recorded organic clicks growing from 18,045 to 21,602 year on year, up 19.7%, on impressions that stayed flat at roughly 416,000. Average position improved from 10.9 to 6.8 and click-through rate rose from 4.35% to 5.18%. The same page is earning far more from the same visibility.
Tom’s Court Hotel
Traffic grew from 2,500 to 4,400 visitors a month, a 76% increase, while the site went from ranking for 395 keywords to 974, and from 13 top-three positions to 35. Monthly revenue through the hotel’s own site rose from $10,000 to $22,000.
Transform Orthodontic Care
Organic traffic increased 178% within six months, and the number of keywords ranking in the top 100 increased by 206%. Across the work, 885 conversions were recorded at a 6.20% conversion rate.
KPark
Monthly organic traffic grew from 1,583 to 2,955 visitors, an 87% increase, and the site moved from ranking for 612 keywords to 1,489. Paid campaigns added more than 800 conversions at $2.60 each.
Marley Flow
Organic traffic increased 32.6% and page views 41.1% within six months, with 36,100 more impressions recorded in Search Console. Contact form submissions rose 550%, phone clicks 160% and email clicks 270%.
The AI-specific results
Citation work is newer, so the before-and-after sits on the service pages rather than here. The ChatGPT page documents a medical client going from no AI mentions to the first name returned, and the Gemini page shows a TRX retailer appearing first under Gemini’s official stores answer.
The Common Ground
What runs underneath every assistant
Most of the work is shared. These six foundations decide whether any assistant can cite you, before anything platform-specific is worth doing.
Being a recognisable entity
Assistants answer about things they can identify, not strings of text. A consistent name, address and description across your site, your Google Business Profile and the directories that matter is what lets a model connect a question about your category to your business specifically.
Structured data and llms.txt
Schema tells a machine what a page is rather than leaving it to guess, and llms.txt states plainly what your site covers and who it serves. Neither guarantees a citation. Both remove the ambiguity that stops one.
Content written to be quoted
An assistant lifts a sentence and attributes it. Pages that answer a question directly, in plain language, near the top, get lifted. Pages that build to an answer over six paragraphs, or hide it in a video or a downloadable guide, do not.
Facts a model can actually repeat
Prices, inclusions, service areas, delivery times, qualifications. Stated as text on the page, these are what turn a general mention into a specific recommendation. Locked inside an image or a PDF, they may as well not exist.
Third-party corroboration
One site claiming something about itself is weak evidence. The same fact appearing on an industry site, a review platform and a news article is what moves a model from mentioning you to recommending you.
Measurement that survives scrutiny
AI referrals arrive in GA4 looking like direct traffic unless you configure for them. Our website AI audit sets up the channel grouping and the referral patterns so you can see what assistants actually send, rather than taking a screenshot as proof.
Where To Start
Which of these do you actually need
AI visibility is one job with several entry points. This is how we decide which to run first.
Start with an audit
If you do not yet know whether assistants mention you at all, start with the AI and SEO audit above. It tests real prompts, checks the ten dimensions that decide citation readiness, and gives you a prioritised list rather than a score.
You need ChatGPT specifically
Most common for businesses whose customers research by asking rather than searching. ChatGPT SEO documents the work on a medical client who went from no AI mentions to being the first name returned.
You need Google coverage
If AI Overviews are eating your organic clicks, the fix runs through Google’s own signals. Gemini SEO shows how a TRX retailer came to appear first under Gemini’s official stores answer.
You have the pages but not the authority
The most common blocker. Your content is fine and nothing cites it. Digital PR covers the five ways we earn the coverage and mentions that assistants read, and the three shortcuts that cost more than they save.
Common Questions
Questions, answered.
Everything you need to know before getting started.
Traditional SEO targets Google’s organic results. AI Search Optimisation (AEO/GEO) targets how AI platforms like ChatGPT, Gemini and Perplexity cite and recommend your brand. We layer both together for full coverage.
A growing share of searches end without a click as AI answers satisfy the query directly. If the AI doesn’t mention your business, you’re invisible no matter where you rank in the blue links.
No one can guarantee citations, AI platforms control their own outputs. What we can do is put every real signal in place that increases your odds: structured content, schema, and E-E-A-T signals AI models trust.
It helps, but isn’t required. Many of the same technical and content foundations support both, so we often build them together.
We track brand mentions and citations across ChatGPT, Gemini, Perplexity, and Claude each month, alongside your traditional SEO metrics.
AI platforms can pick up structured content and schema changes faster than Google re-crawls and re-ranks a page, but there’s no fixed timeline, it depends on your existing authority and how much foundational work is needed. We report on citation movement every month so you can see the trend building, not just a single snapshot.
AI models favour sources they consider trustworthy. A brand with clear expertise, consistent information across the web, and real reviews is simply easier to cite. We build E-E-A-T signals, experience, expertise, authority and trust, into every AI SEO engagement, not as an afterthought.
Any business where people research before they buy, home services, healthcare, professional services, hospitality, benefits most. These are exactly the categories where people now ask an AI assistant for a recommendation instead of scrolling through search results.
Yes, the prices here are starting points. Book a free 30-minute call and we’ll build a plan that fits.
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