Tom’s Court Hotel identified a critical challenge with their online presence: the majority of their bookings were coming through third-party platforms, such as Booking.com and Stayz, rather than through their own website. While these platforms provided visibility, they came at the cost of high commission fees and limited control over the customer relationship. Tom’s Court Hotel needed a strategy to drive direct reservations and reduce their reliance on external booking channels. When they partnered with Digital Marketing Tribe in February 2025, their website was generating around $10,000 in monthly revenue and attracting just 2,500 visitors per month. They approached Digital Marketing Tribe to grow their organic presence, increase direct bookings, and establish themselves as a top-of-mind accommodation choice through Google Ads and SEO.
As with all our projects, we began with a thorough audit of Tom’s Court Hotel’s website. We identified key technical improvements to increase direct booking conversions, with our SEO experts implementing on-page and off-page optimisations to improve the site’s visibility in search engines. A targeted content strategy was developed to capture high-intent travellers searching for accommodation in the area. Alongside the SEO work, our Google Ads specialists conducted detailed keyword and competitor research before launching and iteratively refining campaigns designed specifically to convert visitors into direct bookings, thereby eliminating the commission costs associated with third-party platforms.
Google Ads – Through consistent optimisation and a data-driven approach, the Google Ads campaigns delivered a significant uplift in direct website revenue. Monthly revenue from the hotel’s own site grew from $10,000 to $22,000, a 120% increase in just over six months. Website traffic climbed from 2,500 visitors per month to 4,400 per month, representing a 76% increase in monthly visitors driven by targeted paid and organic efforts working in tandem.
SEO – Tom’s Court Hotel’s SEO results reflected the power of a well-executed organic strategy. When we first started, the hotel ranked for 395 keywords, with just 13 sitting in the top 3 positions on Google. In just over six months, that has grown to 974 keywords with 35 now ranking in the top 3, more than doubling their keyword portfolio and nearly tripling their top 3 positions.
$10,000 / mo → $22,000 / mo
2,500 visitors → 4,400 visitors
Up from 395 keywords
Up from 13