Kpark operates multiple car park locations across Adelaide, competing in a local market where online visibility directly drives bookings. When they partnered with Digital Marketing Tribe in April 2025, their website was attracting 1,583 monthly visitors and ranking for just 612 keywords, with an Authority Score of 11 and 35 referring domains. To grow their share of Adelaide’s parking market, Kpark needed a strategy that could build long-term organic authority while immediately driving bookings through paid search.
As with all our projects, we began with a thorough audit of Kpark’s website and competitive landscape. Our SEO team identified technical and on-page optimisation opportunities across Kpark’s location pages and built a content and link acquisition strategy focused on high-intent Adelaide parking searches. Alongside the SEO work, our Google Ads specialists launched location-specific Search and Performance Max campaigns targeting drivers searching for parking in the CBD. Campaigns were structured around Kpark’s key locations to capture searchers at the moment they needed parking, with ongoing optimisation to reduce cost per conversion and maximise booking volume.
Google Ads – The campaigns delivered strong results across both Search and Performance Max. Combined, the campaigns generated over 800 conversions across Kpark’s locations, with the Performance Max campaign achieving a cost per conversion of just $2.60. Search campaigns maintained click-through rates above 7%, consistently appearing at the top of Google for Adelaide parking searches. Across all campaigns, Kpark’s ads were served more than 866,000 times, putting the brand in front of Adelaide drivers at scale.
SEO – Kpark’s organic presence has seen substantial growth since DMT took over. Monthly organic traffic has grown from 1,583 to 2,955 visitors, an 87% increase, and the site now ranks for 1,489 keywords, up from 612 at the start. Authority Score has more than doubled from 11 to 27, reflecting the strength of the backlink and content strategy, with referring domains growing from 35 to 62.
Increase in monthly organic traffic
1,583 visitors to 2,955 visitors
Increase in total keywords ranking on Google
Up from 612 keywords to 1,489
Conversions generated through Google Ads
Across Search and Performance Max campaigns
Cost per conversion on Performance Max
Delivering bookings at exceptional efficiency