Guide on how to use ChatGPT to write SEO-friendly articles

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It’s 2023 - and, all of a sudden, ChatGPT by OpenAI appears to be the ultimate answer to all your writing woes, producing emails, essays and everything in between in a matter of seconds.

But can this powerful AI tool be used for writing engaging and SEO-friendly articles and blogs?

The short answer is yes - but you need to know what you are doing. ChatGPT has many excellent uses in the SEO space - yet, as with any new technology, there are a few potential pitfalls you need to be aware of.

Follow the simple steps below to produce informative and SEO-optimised articles with Chat GPT.
Chapter 1

Generate and refine keywords around user intent

We all know that any successful SEO content strategy is built by addressing user intent - which means understanding exactly which keywords and keyphrases are going to be used by potential customers searching for your product or service.
Searching for keywords

Getting this step right is incredibly important for maximising the chances of your content ranking high by search engines for a relevant query.

ChatGPT can be of enormous help here. If you ask this AI tool to generate a list of keywords related to your product or service, you are likely to get a few interesting suggestions in a matter of seconds.

For example, when we asked for suggestions of keywords related to “flower delivery Sydney”, in addition to such obvious queries as “online florist Sydney” or “same day flower delivery Sydney” we also got a number of niche keyword suggestions – such as “seasonal flowers Sydney” or “anniversary flowers Sydney delivery”.

Chapter 2

Write an article outline or a content brief

Once you have finished refining the list of your target keywords, you can instruct GhatGPT to generate an outline for your article. Be as specific as you can - the more detail you provide, the better the quality of the GhatGPt’s output is going to be.
Outlining good content

For example, your instructions might be to “create an outline for a 1,500-word article about the benefits of ordering seasonal flowers”.

While the outlines produced by ChatGPT sometimes tend to be too generic, they are always very detailed and can provide an excellent starting point for your article. Then you can always adjust and refine the outline according to your needs.

Chapter 3

Avoid generating spammy, non-value-adding content

Using ChatGPT to write your entire article in one go might be tempting - but it is rarely the best use of this tool. While the quality of AI output can be truly amazing at times, there are certain strong concerns associated with its use.
Avoid spam

First of all, ChatGPT content may be too generic and lack originality. This is especially true if a long-form copy is generated using just a few instructions that lack clarity and specificity.

Google has recently indicated in their guidelines that, while AI content is not explicitly banned at this stage, low-value, spammy content is not something that will be tolerated. So, the best practice today is to use ChatGPT as your advanced research and writing assistant rather than your go-to one-click SEO content creation tool.

Also, with the possibility of OpenAI watermarking its content in the near future, it is better to be on the safe side and ensure that articles you create with the help of Chat GPT are not just SEO-optimised but truly informative and unique. This usually means that, no matter how good your AI-generated output appears, it can always be improved with a few human touch ups.

Chapter 4

Write short blocks

One of the better uses of ChatGPT for content writing is as a research and writing tool for certain sections of your article rather than for a whole article.
Writing in short blocks are part of the solution to using ChatGPT

This way, it is much easier for you to control the output and perform all necessary quality checks.

Consider using Ai for your introductory paragraphs, conclusions, and sections of your article that do not need to contain in-depth, recent, or highly accurate information.

Chapter 5

Always check for accuracy

This step is not optional - always keep in mind that ChatGPT currently uses data only up until 2021.
Accuracy matters, team trying to hit the target

This can be a considerable challenge if you produce content on topics that are rapidly evolving. Also, AI has its limitations – and will occasionally get a thing or two wrong even when writing about established topics.

For best results and to avoid penalties, you should always check any ChatGPT output for factual accuracy.

Chapter 6

Create descriptions and headings

One of the indisputable strengths of ChatGPt is its ability to create a brief summary of long-form content.
Coming up with ideas for descriptions and headings

This comes in handy whenever you need to create succinct and keyword-rich meta descriptions or product descriptions. 

You can also get this tool to suggest headings and subheadings for sections of your article – and you’ll be surprised to see how good some of them are going to be.

Chapter 7

Make necessary edits and adjustments to your copy

The final step in writing a SEO-friendly article with ChatGPT is getting a human writer to adjust your copy to:
Making necessary edits
  • Include all the latest, up-to-date information that OpenAI does not have in its database yet.
  • Adjust the tone of your article to read as required. ChatGPT is programmed to produce content that is “helpful” and “harmless”. In reality, this can produce positive biases where any information that can be considered negative is not included. Depending on the purpose of your article, you might need to make quite a few edits to ensure that the finished article reads as intended.
  • Perform any further edits and style adjustments to ensure that the article reads in a way consistent with your brand’s tone and style and provides as much value to the reader as possible.

So, ChatGPT is an exciting new AI tool that can considerably speed up the process of creating SEO-friendly content – but, as with any technology, it has its limitations and needs expert human users in charge to achieve best results.

Would like to find out more about using AI for creating SEO-friendly content – or need a complete SEO audit of your website? Please contact us at Digital Marketing Tribe today and we’ll be happy to answer any of your SEO-related questions!

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