An SEO Audit should begin with ensuring that a website has:
This provides some important insights into the site’s starting position with the search engines and allows you to identify any other sources of referrals – such as direct traffic that results from visitors just typing the website URL into the browser, traffic referred by social media, etc.
Other important traffic parameters that should be evaluated during an initial SEO audit include:
The elements of site structure that require particular attention are:
Site navigation must be fully crawlable, with no broken links. Descriptive and relevant anchor text should be used for internal links wherever possible.
Google now uses a special algorithm called Semantic Search to figure out how the knowledge your website provides should be classed in terms of its uniqueness and relevance.
As a result, certain search terms are assigned to your website that represents the data it contains. Then your website is ranked in relation to other websites based on its ability to semantically match your content to that search term.
Over the past four years, Google has been extensively focussing on improving the quality of its search listings, paying particular attention to identifying and rewarding unique, non-duplicated content.
Panda – an algorithm created to ensure that websites with poor content are ranked lower – has been part of Google’s core search algorithm since 2016.
How you present and organise your content is also extremely important. Some page elements to pay particular attention to are:
Some important factors to consider are:
Overall, today the higher linking domain authority should be prioritised over the total number of links.
Some important local SEO tools are:
Does your website need a complete SEO audit? We at Digital Tribe can help! Contact us today to take your SEO game to the next level!
ChatGPT is leading the way for AI-generated content, see how you can use it to create SEO-friendly articles.Read article
With universal analytics going away in June, you'll need GA4. Find out why now is the best time to switchRead article