The Key PPC Metrics Every Business Should Track

In the world of PPC advertising, success lies in tracking and analysing the right metrics. By monitoring key PPC metrics such as click-through rate, cost per click, conversion rate, return on ad spend, quality score, return on investment, form submissions, phone clicks, and email clicks, businesses can gain valuable insights into the effectiveness of their campaigns. These metrics provide the necessary data to make informed decisions, refine strategies, and optimise campaigns for better performance and higher returns. Remember, successful PPC campaigns require continuous monitoring and adjustments, so never underestimate the power of data-driven insights when it comes to achieving your marketing goals. Start tracking these key metrics today and unlock the full potential of your PPC advertising efforts.