So how do you earn your spot? You need to ‘play ball’ with Google, doing all the things they want you to do to earn your place. And what are the things they want you to do, you ask? Google wants technical, content and off-page SEO. And if you don’t know what these are yet, don’t panic. We’ll come back to these.
With a proper SEO strategy, your website will appear on the first page of Google when people search for your products or services – helping you get more traffic to your website and more people to your winery.
The average CPC for wineries is between $4 to $8 in summer and $3 to $4 in winter. Bearing in mind there are hundreds of various keywords that all have their own price tag.
Content SEO is the words and images on your page. Your website copy should be strategically laced with keywords or key phrases that a potential visitor might be putting into Google. Words like:
You can also include product-specific keywords like, ‘buy Riesling’.
Off-page SEO is anything that links back to your website. One of the factors that Google uses to decide whether you’ll appear on page one is how many other high-quality websites drive their visitors to your site using backlinks. This is why investing in wine review guides or directories is a good idea. Having a presence on a reputable website with high traffic that could drive people to your website is a highly effective strategy.
This is only a simple example of keywords you could incorporate into your website. However, we recommend a thorough SEO audit and strategy to make sure your keywords will give you the return you’re looking for.
The first step is to get an audit on your website. An audit will help you determine your overall SEO health. It will reveal lurking issues, missed opportunities and keywords that are driving traffic to your website.Get in touch with us for an audit of your website – we’d love to help!
An SEO audit will give you a clear picture of what you need to focus on. Your SEO team can then guide you through what changes need to be made to your website and your content. They’ll also help you set goals, KPIs and metrics to measure the effectiveness of your SEO efforts.