During the awareness phase, you might search for things like “kitchen renovation ideas” or “kitchen inspo” or “kitchen renovation inspiration”. At this stage, you are just trying to educate yourself on the options.
Eventually, after about two weeks of pinning ideas to your Pinterest board or visiting multiple websites that you’ve bookmarked for later you’ve finally decided that you’d like an industrial style kitchen. These keywords or key phrases are broad and indicate that someone is still in the awareness phase.
Now that you know what style of kitchen you want, your searches become more specific. You’ll search for things like “industrial style kitchen ideas” or “how to create an industrial style kitchen.” The process continues. You pin more items to your Pinterest board and bookmark more websites for later. You might even call a kitchen renovation company to ask for their advice. Although slightly more specific than the awareness keyphrases, these are still pretty broad and indicate that someone is still educating themselves.
Finally, after months of research, you know what you want and you’re ready to find a builder. You search for “kitchen builder Adelaide” or “kitchen renovations Adelaide”. These key phrases indicate that someone has intent. A need ready to be fulfilled!
Mapping out these keywords and key phrases is an important part of our job.
Part of the optimisation process is optimising the website’s structure and on-page content. A poorly designed website impacts your SEO score as does poorly written content. Low word count also affects your SEO score.
Part of our job is identifying how the website and its content can be optimised to win more traffic.
Digital Marketing Tribe is partnered with some of Adelaide’s most talented content creators. Futuro Avenue creates beautiful video content that will engage your website visitors and keep them on your website for longer. NINKI Content Marketing do all things content! Web copy, social media content, blogs, email content – if it’s words you need, these girls have them!