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AI SEO · AEO · GEO

Be the brand AI recommends.

Your customers are asking ChatGPT, Gemini and Google’s AI Overviews before they ever reach a results page. We make sure those answers point to you not your competitor.

We optimise your visibility across ChatGPTGoogle AI OverviewsGeminiClaudeCopilotPerplexity

Search has changed

Ranking #1 isn’t enough anymore.

A growing share of searches now end with an AI-generated answer instead of a click. If the AI doesn’t mention your business, you’re invisible no matter where you sit in the blue links.

60%

of searches now end without a click as AI answers satisfy the query right on the page.

1 answer

is all most people read. AI assistants surface a single recommendation, page one is no longer the finish line.

Figures are illustrative of industry trends; we benchmark your real numbers in the audit.

What’s included

A complete AI search visibility programme

We combine traditional SEO foundations with Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) so your brand becomes the trusted source AI tools cite.

AI Visibility Tracking

We measure exactly how and whether your brand appears across ChatGPT, Gemini, Claude, Copilot and Google AI Overviews, then track movement month on month.

Answer Engine Optimisation

Content restructured into the clear, authoritative question-and-answer formats that AI models pull from when generating responses about your industry.

Generative Engine Optimisation

Building the entity signals, citations and structured data that teach large language models who you are and why you’re the credible answer.

Structured Data & Schema

Machine-readable markup so search and AI engines understand your services, locations, reviews and expertise without ambiguity.

Authority & Entity Building

Strengthening the off-site mentions, citations and digital footprint that AI models weigh when deciding which brands to trust and recommend.

Reporting You Can Act On

Plain-English monthly reporting that shows your AI share-of-voice, the queries you’re winning, and exactly what we’re doing next.

How we work

Our AI SEO process

A clear, four-stage approach — the same transparent, education-first way we run every campaign.

01 · Audit

Where you stand

We benchmark your current visibility across every major AI platform and find the queries that matter to your customers.

02 · Strategy

The plan

A prioritised roadmap of content, technical and authority work mapped to the questions your market is asking AI.

03 · Execute

The work

AEO content, schema, entity building and technical fixes — delivered and implemented, not just recommended.

04 · Measure

The proof

Monthly tracking of your AI share-of-voice with clear reporting and continual refinement of the strategy.

Why Digital Marketing Tribe

SEO experts who saw AI search coming.

We’re a Google Partner agency that’s helped Australian businesses dominate search for years. AI SEO isn’t a bolt-on for us, it’s the natural next step of everything we already do well.

  • Google Partner agency with a proven SEO track record
  • Australian-based team that understands local markets
  • Transparent, education-first reporting
  • Full-stack: technical, content and authority in-house
  • Real implementation, not just recommendations
Explore our SEO services
The Digital Marketing Tribe team

Common questions

AI SEO, explained

What exactly is AI SEO?
AI SEO is the practice of optimising your brand and content so it gets surfaced, cited and recommended by AI tools like ChatGPT, Gemini, Claude, Copilot and Google’s AI Overviews. It combines traditional SEO foundations with Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
How is it different from traditional SEO?
Traditional SEO aims to rank your pages in a list of links. AI SEO aims to make your business the answer an AI assistant gives — which depends less on ranking position and more on authority signals, structured data, content clarity and how well AI models understand who you are. The two work together; strong traditional SEO is the foundation AI SEO builds on.
Can you actually influence what ChatGPT or Gemini say?
We can’t control an AI’s output directly, but we can strongly influence it. AI models draw on the web, structured data and authority signals when forming answers. By improving those inputs — the content, citations and entity signals tied to your brand — we increase the likelihood your business is included and recommended, and we track that over time.
How do you measure results?
We benchmark how your brand appears across the major AI platforms for the queries that matter to your business, then report on that share-of-voice each month alongside the work completed, so you can see which questions you’re winning and what’s next.
Do I still need traditional SEO and Google Ads?
In most cases, yes. AI SEO is most powerful as part of a wider strategy. The same authority and content work that helps you in AI search also strengthens your traditional rankings, and Google Ads can capture demand while organic and AI visibility build.

Find out if AI is recommending you.

Get a free AI visibility check from one of our strategists and see exactly how your brand shows up across the tools your customers already use.