How do you determine the cost of a new website?

The short answer: a website is priced on scope. The main factors are how many pages you need, how custom the design is, who writes the content, what the site has to do (sell, take bookings, integrate with your CRM) and whether an existing site's rankings need protecting during the move. Our own builds start from $4,500 plus GST for a 5-page business site, $7,500 for a custom WordPress site of up to 12 pages and $15,000 for e-commerce or complex builds on WooCommerce or Shopify.

The six things that set the price

1. Pages and structure. A 5-page site and a 40-page site with service and location pages are different projects. The page list is the first thing we agree on.
2. Design. A refined theme costs less than a fully custom design system. Custom design pays off when your brand or conversion rate depends on it.
3. Content. Copywriting is often the step that holds up a launch. You can supply it, or we write it. Service and landing pages are from $1,000 per page with our copywriting team.
4. Functionality. Online stores, booking systems, member areas, quote calculators and multi-language sites each add build and testing time.
5. Integrations. Payment gateways, CRMs, email platforms, inventory and accounting software.
6. SEO and migration. Redirect mapping, keeping URLs that already rank, schema, speed and GA4 and conversion tracking. Skipping this is the most expensive mistake in a rebuild, because a new site that loses its rankings costs more than the site did.

The costs people forget

• Hosting, a domain, and an SSL certificate if your host does not include one free.
• Premium plugin or app licences, renewed every year.
• Maintenance: updates, backups and security monitoring.
• Photography or video, if stock images are not good enough.

How we quote

We start with a free call to agree the page list, the features and who supplies the content. Then you get a fixed quote, so the price does not creep as the project goes. Every build includes on-page SEO foundations, mobile-first layouts, Core Web Vitals checks and conversion tracking. Online stores are built with e-commerce SEO in mind from the start, because product and category structure is much harder to fix after launch.

See what is included in each tier on our website development page and our pricing page. If your current site is slow on phones, read how page speed affects mobile SEO before you decide between fixing it and rebuilding.