Kpark Case Study

Problem

Kpark operates multiple car park locations across Adelaide, competing in a local market where online visibility directly drives bookings. When they partnered with Digital Marketing Tribe in April 2025, their website was attracting 1,583 monthly visitors and ranking for just 612 keywords, with an Authority Score of 11 and 35 referring domains. To grow their share of Adelaide’s parking market, Kpark needed a strategy that could build long-term organic authority while immediately driving bookings through paid search.

Results

Google Ads – The campaigns delivered strong results across both Search and Performance Max. Combined, the campaigns generated over 800 conversions across Kpark’s locations, with the Performance Max campaign achieving a cost per conversion of just $2.60. Search campaigns maintained click-through rates above 7%, consistently appearing at the top of Google for Adelaide parking searches. Across all campaigns, Kpark’s ads were served more than 866,000 times, putting the brand in front of Adelaide drivers at scale.

SEO – Kpark’s organic presence has seen substantial growth since DMT took over. Monthly organic traffic has grown from 1,583 to 2,955 visitors, an 87% increase, and the site now ranks for 1,489 keywords, up from 612 at the start. Authority Score has more than doubled from 11 to 27, reflecting the strength of the backlink and content strategy, with referring domains growing from 35 to 62.