At the beginning of the pandemic, Transform Orthodontic Care (TOC) identified the need to increase their brand awareness and conversions via digital marketing. Although only opening business in 2019, TOC has fast made a name for themselves within Adelaide’s orthodontic industry as one of Adelaide’s leading orthodontic practices. This is due to their Specialist Orthodontist – Dr De Angelis – being one of the most experienced Orthodontists in Adelaide with over 20 years of experience and also due to TOC having a strong brand presence within the market. However, the Covid pandemic highlighted the need for TOC to increase conversions through digital platforms. TOC approached Digital Marketing Tribe to help them drive more website traffic and conversions and be recognised as “Adelaide’s Leading Orthodontic Practice” through Google Ads & SEO.
As with all our projects, we started the process with a full audit of the client’s website. We identified areas of improvement to increase enquiries, in which our SEO experts made technical changes to make the website more detectable on search engines. As well as incorporating a well thought out content strategy to increase traffic. We then moved into in-depth ad and keyword research. Our experienced and highly skilled Google Ad experts then tested and created high converting ads in collaboration with the client’s marketing team.
The first initial Google Ads campaign yielded respectable results. However, as the campaign progressed, the team optimised aspects of the Google ad account such as keywords, ad copy and targeting options. Through hours of meticulously optimising the campaigns over a four-month period, the campaigns achieved a total of 403 conversions at $22.03 Cost Per Conversion. 97,719 Impressions, 3,061 clicks at $2.90 cost per click. 2,324 new visitors which made 27.75% up of the total new visitors.
Within six months TOC’s organic website traffic increased by 178%. The number of keywords they ranked for that were in the top 100 increased by 206%. Total conversions achieved were 885 with a 6.20% conversion rate.
It’s been a pleasure working with DMT! Bilal and Andreas in particular are consistently professional, friendly and approachable. They always go above and beyond to get the best digital marketing results!
Thanks for assisting with our google campaigns! Digital Marketing Tribe has been very professional in their approach, providing monthly reports and meetings to explain the reports! Very happy with the service.
The team at Digital Marketing Tribe has been super supportive and fantastic in SEO optimization, and also offers any additional advice wherever necessary. Bilal and Matthew have been a tremendous help and I’m extremely grateful for their effort.
Absolutely a pleasure to work with the DMT team for our SEO optimisation. Even with a very busy schedule, Bilal always makes the effort to take/return our calls asap and patiently talk us through SEO basics. In just about 6 months, we are ranked on the 1st page of Google for over 5 keywords – which is exactly what we were promised before we started the campaign. Highly recommended.
I’ve worked with Corey, Ivan and the team at the Digital Marketing Tribe for the past year and could not recommend their services more highly. The most dedicated team who deliver on every project!
Corey and the team are great, had an issue that was outside their normal scope of works but they jumped in and helped anyway. Corey has a can do attitude and always responds to e-mails.
My businesses Ayers House Events and Henry’s Table have been using DMT for over a year now with fantastic results. Whether it is Facebook, Insta or creating general content such a photos and even websites, I can highly recommend this Tribe.