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AJ Concrete Services

AJ Concreting entered the Adelaide market as a brand‑new concreting business with no digital footprint, no existing customer base, and no prior advertising history. They partnered with Digital Marketing Tribe to build a fast, reliable lead‑generation system using Google Ads to fill their job pipeline as quickly as possible.
In just 20 days, the results exceeded every expectation.

Problem

Launching a new concreting business in a competitive metro area is tough. AJ Concreting needed:

  • Immediate visibility in the Adelaide metro region
  • A consistent flow of qualified leads
  • A cost‑effective strategy that could scale
  • A way to compete with long‑established concreters

With no organic presence yet, paid search was the fastest path to market.

Our Approach

Digital Marketing Tribe built a tightly‑structured Google Ads campaign designed to capture high‑intent searchers looking for concreting services right now.

The approach included:

  • High‑intent keyword targeting (driveways, paths, slabs, exposed aggregate, etc.)
  • Hyper‑local radius targeting around the Adelaide metro
  • Conversion‑optimised landing experience
  • Aggressive bid strategy to dominate top‑of‑page placements
  • Daily optimisation to reduce cost‑per‑lead and improve quality

The goal was simple: turn Google Ads into a predictable, profitable lead engine.

Results

61 Leads Generated

Averaging 4 qualified leads per day, AJ Concreting went from zero enquiries to a full pipeline almost instantly.

Only $800 in Ad Spend

The campaign delivered exceptional efficiency, achieving a cost‑per‑lead far below industry averages for the concreting sector.

65,000 Impressions

Brand visibility skyrocketed, positioning AJ Concreting as a serious competitor in the Adelaide concreting market, despite being brand new.

Rapid Market Penetration

Within weeks, AJ Concreting was receiving consistent enquiries for driveways, slabs, and residential concreting work across the metro area.

61 Leads
Generated 4 qualified leads per day, AJ Concreting went from zero enquiries to a full pipeline almost instantly
Only $800 in Ad Spend
The campaign delivered exceptional efficiency, achieving a cost‑per‑lead far below industry averages for the concreting sector.
65,000
New Impressions - Brand visibility skyrocketed, positioning AJ Concreting as a serious competitor in the Adelaide concreting market, despite being brand new.
$140,000
worth of jobs secured in the first 20 days
Testimonials

A few words from our clients.

Case study

Tom’s Court Hotel

With the aid of Digital Marketing Tribe's targeted SEO and paid search strategy, Tom's Court Hotel has been able to increase their organic visibility, drive more direct reservations, and take back control of their customer relationships.

View case study