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Underworld Laser

With the aid of Digital Marketing Tribe’s tailor‑made SEO and AI‑ready strategy, Underworld Laser has been able to significantly improve brand awareness, website traffic, and party bookings.

Underworld Laser

Problem

Underworld Laser is a popular laser tag arena in Menai, NSW, offering birthday parties and group events. Despite a strong local reputation, their online visibility was limited. Parents searching for “best kids birthday party in Sydney” or “fun indoor activities near me” often weren’t finding Underworld Laser in search results. They needed a larger online presence to capture more bookings, and the lack of high-ranking keywords was a key focus for our team at Digital Marketing Tribe.

Our Approach

Before starting work, Digital Marketing Tribe conducted a thorough audit of the website and local search presence. We identified technical issues, gaps in keyword coverage, and missing structured data.

Our team then:

Results

Within the first campaign period, Underworld Laser achieved:

170%
Increase in organic traffic (monthly visitors more than doubled)
148%
Increase in ranked keywords (from under 100 to well over 200)
86%
Increase in top 3 keyword rankings (from 7 to 13 high‑value positions)
67%
Increase in AI visibility
Vicky BoonchaisriJuly 2026

Honestly can't recommend Digital Marketing Tribe enough. They are so easy to work with, they understood the identity I wanted with my brand and executed. Since taking on my SEO, Theva has grown so quickly. In just 3 months, about 2 out of every 3 of my leads now come directly from Google, and I constantly get compliments on how good my website looks from other business owners and customers. They've made the whole thing completely stress-free and the results are snowballing every month. Thank you team!

PetchJuly 2026

Bilal has helped me with my business Sydney Music Lessons to rank on Google and ChatGPT. Him and his team have a very deep knowledge of SEO. Thank you for everything.

Jordan RomApril 2026

Bilal and his team at DMT have delivered an exceptional experience that has significantly boosted my business. They crafted and implemented excellent and insightful marketing strategies that yielded measurable results. If your business is struggling and needs a marketing boost, DMT is the right choice.

See all 24 reviews on Google

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Google Reviews
5.0
Excellent
Based on 24 reviews