You don’t need to cram your keywords into every Facebook or Instagram post you upload. But, by just being mindful about using the right keywords and key phrases whenever you see an opportunity to do so, you can really amplify your SEO efforts – and increase the reach of your social media content.
The benefits of this approach go beyond just increasing traffic to your website when someone clicks on the link. You are also increasing the chances of your link being included in any blog or social media post someone else writes based on your video or presentation.
Also, while any links you include in your social media messages are traditionally no-follow links that cannot pass any authority to your site, you should remember that the links contained in the bio section of a social media account are the proper, ”follow” links that can benefit your SEO.
In general, you should always be on the lookout for opportunities to take full advantage of including links in your social media profiles and content.
You should always ensure that all content you publish on your website has social sharing buttons. Of course, this will encourage visitors to your site to share your content more widely – but, in terms of SEO, what is even more important is that Google (and other search engines) are now starting to use social media sharing data as one of your SEO ranking factors.
You should also pay special attention to your use of tags. Maximise your reach by always using specific, targeted hashtags when describing your product or event. You can also tag influencers to increase the chances of them promoting your original content by sharing it.
Also, sharing your best, timeless content through social media is an excellent way to increase its lifespan and reach. Today, there are plenty of analytical tools provided by social media platforms and third parties. This can help you determine what type of content resonates with your audiences and can be successfully recycled and recirculated.
All these activities open up new opportunities for link sharing and guest blog posts – allowing you to amplify your SEO efforts by increasing the number of inbound links to your website.
You can enhance the credibility of the creators behind your website’s content by always making sure that articles and blogs you publish always include author bios linked to their social media profiles. Then you can tag your creators with any new pieces of content they produce.
Positive online mentions also have great potential to boost your site’s credibility with Google. To achieve a consistent flow of positive mentions, your brand needs to be present and highly visible on social media. This can be achieved by regularly posting engaging content and staying connected with your audiences.
We at Digital Marketing Tribe are always ready to take your brand’s SEO to the next level. Contact us today for advice on how you can leverage your social media efforts to improve your rankings with Google and other search engines.
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