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Meet the Team Behind the Blog

Every guide on the DMT blog is written by the specialist who does that work for clients: SEO and AI search, copywriting, and Google Ads.

How we write

We publish what we have tested on client accounts and on our own site. Every post on this blog is held to the same standard:

  • Written by the person who does the work. SEO and AI search posts come from Bilal, copywriting posts from Lachlan, and Google Ads posts from Jeremy.
  • Real numbers, with the client named wherever they have agreed to it, taken from their own Search Console, GA4 or Google Ads accounts.
  • Sources linked for every outside statistic, and dates kept current when facts change.
  • AI used as a drafting tool, never as the author. Every piece is edited and fact-checked by a person before it is published. The method is in how we use ChatGPT for SEO content.

Start with the latest articles, our explainer on how Google's results pages work in 2026, or the short answers in our FAQ library. If you would like the same team writing for your business, see our blog and copywriting service.

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