DMT has had a massive impact to our business. I have to admit I was sceptical because we had been burnt before with other marketing companies. Ivan and the team helped grow customers and followers rapidly over a 3 month period. 3,700 extra FB followers and more than 2,500 chatbot subscribers, which equates to about 12,000 newsletter subscribers. Easily doubled our sales in 3 months. Highly recommended.
Facebook and Instagram Ads Agency
Digital Marketing Tribe runs Facebook and Instagram ads for Australian businesses that want leads and sales, not likes. Meta campaigns built on the same intent-led, conversion-tracked approach as our Google Ads: Pixel and Conversions API set up properly, creative that stops the scroll, audiences built from your customers, and reporting on cost per lead. One retail client doubled sales in three months with 3,700 new Facebook followers and 2,500 chatbot subscribers. No mark-up on ad spend, no lock-in contracts, everything in-house.

My businesses Ayers House Events and Henry's Table have been using DMT for over a year now with fantastic results. Whether it is Facebook, Insta or creating general content such as photos and even websites, I can highly recommend this Tribe.
Bilal and his team at DMT have delivered an exceptional experience that has significantly boosted my business. They crafted and implemented excellent and insightful marketing strategies that yielded measurable results. If your business is struggling and needs a marketing boost, DMT is the right choice.
Google catches people who are already searching. Facebook and Instagram reach the people who are not searching yet: the homeowner who has not thought about solar until an ad shows them their neighbour's bill, the parent who did not know a school had an open day, the customer who bought once and forgot you exist. That is a different job with a different playbook, and the businesses that get it right run Meta and Google together: Meta creates the demand, Google captures it.
Our approach starts with tracking, because a Meta campaign without the Pixel and Conversions API set up properly is optimising toward the wrong thing. Then audiences built from what you already have: customer lists, website visitors, video viewers, lookalikes. Then creative, because on Meta the creative is the targeting, tested in batches of hooks, formats and offers. Then campaign structure by objective, budgets that follow the winners, and reporting on cost per lead or return on ad spend rather than reach.
Since 2025 Meta's Advantage+ campaigns do more of the targeting automatically, which makes creative, offers and clean conversion data the whole game. We spend our time there, and we run the Meta work alongside SEO and Google Ads so the retargeting, the landing pages and the organic content all pull in the same direction.
Results on Facebook and Instagram
Client reviews and published results from campaigns run by the same team. Every number is from a client review or published case study.
Retail client, Facebook and Messenger
In the owner's words on Google: "3700 extra FB followers and more 2500 Chatbot subscribers which equates to about 12000 newsletter subscribers. Easily doubled our sales in 3 months."
Ayers House Events and Henry's Table
Adelaide hospitality and events: "Whether it is Facebook, Insta or creating general content such as photos and even websites, I can highly recommend this Tribe."
Women's and Children's Hospital Foundation
A paid campaign that gave away all 10,000 art packs within eight weeks at $1.04 per acquisition, with creative and targeting that also fed the foundation's social channels.
We also run Meta campaigns alongside Google Ads for hospitality, events, retail, trades and professional-services clients across Sydney and Adelaide.
Everything your Meta account needs
Six disciplines, delivered by our own team, priced by scope rather than by the hour.
Pixel, Conversions API and tracking
Meta Pixel and Conversions API set up through Google Tag Manager with lead, purchase and booking events carrying real values, so campaigns optimise toward customers and reports show cost per lead.
Audiences and retargeting
Customer lists, website and video engagement audiences, lookalikes and exclusions built from your data, with retargeting sequences that follow people from the first view to the enquiry.
Creative and offer testing
Image, video, carousel and Reels creative produced and tested in batches, hooks and offers rotated against cost per result, with landing pages that match the ad.
Campaign build and management
Campaigns structured by objective (leads, sales, bookings, awareness), Advantage+ where it earns its place, budgets that move to the winners weekly, and frequency and fatigue managed so the audience is not burned.
Lead forms, Messenger and WhatsApp
Instant forms with qualifying questions, Messenger and WhatsApp campaigns and chatbot flows for businesses that convert in conversation, connected to your CRM or inbox.
Meta with Google and SEO
Meta to create demand, Google Ads to capture it, SEO to keep it: one team running all three with shared audiences, landing pages and reporting.

A Meta ads agency that reports on cost per lead, not reach
- Conversion tracking (Pixel, Conversions API, GA4) set up before a campaign goes live, so every report is in leads, sales and cost per result
- Creative produced and tested in-house, because on Meta the creative is the targeting
- Google Ads, SEO and Meta run by one team with shared audiences and landing pages, no mark-up on ad spend, month to month
- Certified Google Partner agency, in business since 2017, with offices in Sydney, Hunters Hill and Adelaide
- SEO, Google Ads, AI search and web development under one roof, 100% in-house
- No lock-in contracts, month-to-month with 30 days' notice
- Monthly reporting on rankings, Maps visibility, calls, enquiries and AI visibility, in plain English
How we run Facebook and Instagram ads
Audit and tracking
A review of your Business Manager, Pixel, past campaigns and creative, then Pixel and Conversions API fixed with the events and values that matter to you.
Audience and offer plan
Who you want more of, what you already know about them, which audiences to build from your data, and the offer and hook angles to test first. You see the plan before anything spends.
Creative and build
Ads produced in the formats that work on Facebook, Instagram and Reels, campaigns structured by objective, landing pages and lead forms matched to the ad.
Launch and test
Creative and audience tests launched with enough budget to learn, checked daily in the first fortnight, winners scaled and losers cut.
Optimise and report
Budgets, audiences and creative adjusted against cost per result every week, new creative in rotation before fatigue, and a monthly report in plain English.
What Meta ads do well
Three jobs Facebook and Instagram ads do better than any other channel, and the ones we build campaigns around.
Create demand
Reach people who are not searching yet with an offer they did not know they wanted: a new clinic opening, a seasonal promotion, a school open day, a product launch. Measured on cost per lead, not reach.
Retarget and recover
Follow website visitors, video viewers and abandoned carts with the next message in the sequence. Usually the cheapest conversions in the account.
Reactivate customers
Customer-list audiences and lookalikes for repeat purchase, referral and loyalty offers, connected to email and Messenger so the conversation continues off the ad.
Facebook and Instagram ads, answered
How much does a Facebook ads agency cost in Australia?
Our management fees start from $650 a month plus GST on the same tier structure as our Google Ads management, with ad spend separate and paid directly to Meta. We never mark up your budget. Bundles with Google Ads or SEO start from $2,500 a month. Pricing is published on our pricing page.
What is the minimum ad spend for Meta?
We recommend at least $1,000 a month so creative tests reach significance and Advantage+ campaigns have enough conversions to learn. Retargeting-only campaigns can run on less.
Facebook ads or Google Ads?
Google Ads for people already searching for what you sell; Facebook and Instagram for creating demand, retargeting and reactivating customers. Most businesses that can afford both should run both, and we manage them as one account with shared audiences.
Do you make the ads?
Yes. Image, video, carousel and Reels creative is produced and tested in-house, using your photos and footage where you have them and producing them where you do not.
How quickly will Meta ads produce leads?
Retargeting campaigns produce results within days. Cold-audience campaigns usually need two to four weeks of testing before cost per lead settles, and it keeps improving as creative and audiences are refined.
Do you lock clients into contracts?
No. Every management retainer is month-to-month with 30 days' notice.
More advertising services
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