Digital Marketing Tribe is an e-commerce SEO agency for WooCommerce and Shopify stores and for bricks-and-mortar retailers who also sell online. Category and product page SEO, Merchant Center feeds, product schema and AI shopping visibility, for clients including Suspension Exercise, Mistral Appliances, Katya Komarova, Skate Society and Spizzico Fine Foods. We build these stores as well as optimise them. No lock-in contracts, everything in-house.
Bilal and his team at DMT have delivered an exceptional experience that has significantly boosted my business. They crafted and implemented excellent and insightful marketing strategies that yielded measurable results. If your business is struggling and needs a marketing boost, DMT is the right choice.
Honestly can't recommend Digital Marketing Tribe enough. They are so easy to work with, they understood the identity I wanted with my brand and executed. Since taking on my SEO, Theva has grown so quickly. In just 3 months, about 2 out of every 3 of my leads now come directly from Google, and I constantly get compliments on how good my website looks from other business owners and customers. They've made the whole thing completely stress-free and the results are snowballing every month. Thank you team!
The team at Digital Marketing Tribe are extremely knowledgeable about all things SEO. I cannot recommend them more highly. They were extremely honest, helpful and straight to the point.
Online retail search is won at the category level, lost at the product level and increasingly decided in a shopping panel or an AI answer before the shopper reaches a website at all. "Trx suspension trainer australia", "portable air conditioner 2.5kw", "gold hoop earrings australian designer": each of those is a category or product page competing with Amazon, Kogan, Temu and the brand's own site, and with Google's Shopping results and AI Mode sitting above the organic list. E-commerce SEO is the work of being the store that shows up at each of those points with the right page, the right feed and the right data.
Our approach is built around search intent rather than keyword lists. Every shopping query is a Know, Go, Do or Buy moment, and each needs a different asset. "Best home gym equipment for small apartments" needs a buying guide that earns the visit and links to the products. "Trx home2 system" needs a product page with stock, price, shipping and reviews that Google can read as structured data. "Fitness equipment store near me" needs a Google Business Profile for the showroom. We map your catalogue that way and fix the pages with the most revenue at stake first.
Since 2025 that also means AI shopping. Google's AI Overviews and AI Mode, ChatGPT shopping and Perplexity now answer "what is the best portable fan for a bedroom under $150" directly, and they recommend products with clean product data, reviews and consistent availability across the web. We build those signals, keep the Merchant Center feed clean and track AI visibility monthly, alongside rankings and revenue.
Named clients and published results. Every number is from a published case study.
Not a store, but the same job: revenue through the business's own website grew from $10,000 to $22,000 a month in just over six months by winning direct search instead of paying a platform. The same approach applies to a store competing with marketplaces.
Australia and New Zealand WooCommerce stores for the TRX suspension training retailer: Product and Offer schema, AI-readiness fixes, a curated llms.txt and the cross-country differentiation that stops Google folding the two stores together.
Appliances, designer jewellery, skate retail and fine foods: category structure, product page optimisation, Merchant Center feeds and the technical work that keeps a WooCommerce or Shopify store fast with thousands of SKUs.
We also work with Foodland, a shoe store, baby clothing stores and hobby retailers, and we build WooCommerce and Shopify stores from scratch through our web development team.
Six disciplines, delivered by our own team, priced by scope rather than by the hour.
Category pages that target the head terms with real content above and below the grid, product pages with unique descriptions, specs, FAQs and reviews, and a URL and facet structure that does not create a million duplicate pages.
A clean product feed with the right GTINs, titles, attributes and availability, free listings in Google Shopping, and the data quality that gets products into AI Overviews and AI Mode shopping panels.
Product, Offer, AggregateRating and FAQ schema on every product, consistent price and stock across the site, the feed and the marketplaces, and structured buying guides so ChatGPT and Google's AI recommend your products.
Best-of guides, comparisons and how-to content that earn the research visit and hand it to the product page, written with real product knowledge rather than rewritten spec sheets.
Site speed with large catalogues, Core Web Vitals, crawl budget, faceted navigation, canonicals, hreflang for AU and NZ stores, and GA4 e-commerce tracking that reports revenue by channel.
Google Business Profile with products and stock, local inventory signals and "near me" pages for retailers with a physical store, so the online and offline customer both find you.
A full technical, content and feed audit of the store, then a revenue-weighted map of which categories and products are worth the most and where the competitors and marketplaces sit for each.
Every keyword sorted into Know, Go, Do or Buy intent and mapped to a category, a product, a buying guide or a Google Business Profile field, with the AI answer it needs to be cited in.
Speed, crawl, canonicals, facets, schema and the Merchant Center feed fixed in order of revenue impact, because nothing else works on a store Google cannot crawl or a feed it keeps disapproving.
Category copy, product descriptions and buying guides written with real product knowledge, links from relevant Australian sites and publications, and the entity work that gets products into AI answers.
A monthly report on rankings, Shopping visibility, organic and AI-referred revenue from GA4, an AI visibility score, and the next month's revenue-weighted priorities.
Three groups of queries decide most e-commerce campaigns. We map all three to the right page before we write a word.
"portable air conditioner australia", "suspension trainer", "womens gold earrings australian made". Won with category pages that carry real content and clean facets, plus the Shopping feed.
"trx home2 system", "mistral 2.5kw portable air conditioner", "[brand] [model] review". Won with product pages that have unique descriptions, specs, reviews and schema Google can read.
"best home gym equipment small apartment", "portable vs split system air conditioner", "how to choose skate wheels". Won with buying guides that Google's AI Overviews, AI Mode and ChatGPT cite, with the product one click away.
Our e-commerce SEO retainers run from $1,500 a month plus GST for smaller catalogues to $2,800 for large or multi-country stores, with bespoke quotes above that for enterprise catalogues. A one-off SEO site audit starts from $800. Bundles with Google Shopping ads start from $2,500 a month. Pricing is published on our pricing page.
Product and long-tail terms usually move within two to four months once technical and feed issues are fixed. Category head terms against Amazon, Kogan and the brands take six to twelve months of content and authority work. We fix the revenue-weighted pages first so the early months pay.
Both rank well when set up properly. WooCommerce gives full control over URLs, schema and speed and suits catalogues with complex attributes; Shopify is simpler to run with a fixed URL structure and app-based schema. We build and optimise both, so the advice is about your catalogue, not our preference.
Yes. Feed setup, disapproval fixes, attribute and GTIN quality, free listings and Shopping campaigns are part of the retainer, because the feed is now how products get into Google Shopping, AI Overviews and AI Mode.
Yes, with the right data. AI shopping answers pull from product schema, reviews, consistent pricing and availability across the web, and buying guides that describe products in the terms shoppers use. We build all four and measure AI visibility monthly.
No. Every SEO retainer is month-to-month with 30 days' notice.
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