"Donate to charity" and "charities to donate to" each get 590 searches a month in Semrush's Australian data. Those are people choosing between causes, and a general term like that is hard for one charity to own. We would start with searches that name your cause, your service and your suburb.
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We don't have a published charity SEO result to show you. Our Women's and Children's Hospital Foundation case study reports a paid campaign, and although the foundation uses SEO as well, no SEO figures were published. So this page sets out the plan we would run and the reasons for it.
We also want to be straight about the data. We have Semrush volumes for a small number of donor terms, shown here, and no difficulty scores or ranking snapshots for this sector yet. Your audit pulls the full set for your cause and state, along with what your own Search Console already shows.
Each piece serves one of your audiences. What's covered depends on your tier.
Donors, volunteers, people seeking help and corporate partners each get a clear route from the homepage, so a person in crisis never has to scroll past an appeal to find a phone number.
Who you help, where, when you are open and what it costs, if anything. For many charities these pages matter more than any donation page, and they are often the thinnest.
A Google Business Profile and a page for every real location: op shops, drop-in centres, offices and collection points.
Your ABN, your ACNC registration, whether gifts are tax deductible, and a plain account of how donations are used.
Annual report figures, program outcomes and stories told with consent. Nobody else can publish them, which is the reason they are worth ranking.
Registration details, service areas and program descriptions stated clearly, so AI Overviews and ChatGPT describe you accurately.
In the order we would go after them. Volumes are confirmed in your audit before any page is written.
Brand searches, "donate to [your charity]" and your lottery or appeal names. Supporters who already know you shouldn't land on a third-party fundraising page first.
The help you provide, named the way a person in need would type it, with the suburb or region. These are specific and local, which is where a charity's own detail counts.
Clothing, furniture and goods donations, drop-off points and collection details, where you accept them. These searchers want an address and opening hours.
Roles, time commitment, checks required and how to apply, on one page per location where the roles differ.
"Donate to charity" and "charities to donate to" have 590 searches each. They are worth a well-made page, but we wouldn't promise a small charity a place on them.
A charity's website is fundraising material. The ACNC says charities should not mislead the public about the use or destination of funds, and gives the example of claiming that 100% of contributions will benefit those in need when a portion pays for administration. It also says statistics used to support an appeal need a reasonable basis. We ask for the source of every figure before it goes on a page, and we only describe gifts as tax deductible where the ATO has endorsed you as a deductible gift recipient. This is general information, not legal advice.
Ad Grants accounts have to hold a 5% click-through rate each month, and Google's rules require keywords with a Quality Score of 1 or 2 to be paused or removed. Landing page quality feeds into that score, so a specific, useful page for each service or program does two jobs: it can rank by itself, and it gives your grant ads somewhere relevant to send people. That link between the two channels is why we plan them together. Our Google Ads page for charities covers the grant rules in detail, and the foundation case study shows what a campaign did with a strong offer.
Keyword figures: Semrush Australian database, checked 12 November 2026. Volumes and click prices are Semrush estimates, and click prices are shown in US dollars. Charity registration and tax concessions: ACNC, other regulators. Claims in appeals: ACNC, charity fundraising and the public. Ad Grants rules: Google Ad Grants policy compliance.
On general donor terms, rarely, and we won't pretend otherwise. On searches that name your service, your region or your specific cause, a small charity with genuine detail often has the better page. That is where we would spend the first months.
Your own site, where you can. A third-party giving page can be convenient, but you don't control what it says or what it measures. We would keep the explanation, the proof and the tracking on your domain, and link to the payment step.
Standard SEO starts from $1,200 a month plus GST, covering your Google Business Profile, up to 10 keywords and on-page work on up to 5 pages. The $2,000 tier adds technical SEO, a monthly blog post, link building and schema. We have special pricing for not-for-profits, quoted after a call. See our pricing page.
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