AJ Concrete Services
AJ Concreting entered the Adelaide market as a brand‑new concreting business with no digital footprint, no existing customer base, and no prior advertising history. They partnered with Digital Marketing Tribe to build a fast, reliable lead‑generation system using Google Ads to fill their job pipeline as quickly as possible.In just 20 days, the results exceeded every expectation.
Problem
Launching a new concreting business in a competitive metro area is tough. AJ Concreting needed:
With no organic presence yet, paid search was the fastest path to market.
Our Approach
Digital Marketing Tribe built a tightly‑structured Google Ads campaign designed to capture high‑intent searchers looking for concreting services right now .
The approach included:
The goal was simple: turn Google Ads into a predictable, profitable lead engine.
Results
Averaging 4 qualified leads per day , AJ Concreting went from zero enquiries to a full pipeline almost instantly.
The campaign delivered exceptional efficiency, achieving a cost‑per‑lead far below industry averages for the concreting sector.
Brand visibility skyrocketed, positioning AJ Concreting as a serious competitor in the Adelaide concreting market, despite being brand new.
Within weeks, AJ Concreting was receiving consistent enquiries for driveways, slabs, and residential concreting work across the metro area.
“Corey and the team are great, had an issue that was outside their normal scope of works but they jumped in and helped anyway. Corey has a can do attitude and always responds to e-mails.”
Related Projects
Marley Flow
Using Digital Marketing Tribe’s Google ads and SEO strategies, Marley Flow has been able to improve there bran
View case study →
Mistral
With the aid of Digital Marketing Tribe's Google Ads and SEO strategies, Mistral has been able to grow their direct onlin
View case study →
Kpark Case Study
With the aid of Digital Marketing Tribe's targeted SEO and paid search strategy, Kpark has been able to signif
View case study →Ready for Results Like These?
Get a free, no-obligation strategy session and see exactly where the biggest opportunities are for your business.