Projects / Underworld Laser

Underworld Laser

With the aid of Digital Marketing Tribe’s tailor‑made SEO and AI‑ready strategy, Underworld Laser has been able to significantly improve brand awareness, website traffic, and party bookings.

Underworld Laser

Problem

Underworld Laser is a popular laser tag arena in Menai, NSW, offering birthday parties and group events. Despite a strong local reputation, their online visibility was limited. Parents searching for “best kids birthday party in Sydney” or “fun indoor activities near me” often weren’t finding Underworld Laser in search results. They needed a larger online presence to capture more bookings, and the lack of high-ranking keywords was a key focus for our team at Digital Marketing Tribe.

Our Approach

Before starting work, Digital Marketing Tribe conducted a thorough audit of the website and local search presence. We identified technical issues, gaps in keyword coverage, and missing structured data.

Our team then:

Results

Within the first campaign period, Underworld Laser achieved:

170%
Increase in organic traffic (monthly visitors more than doubled)
148%
Increase in ranked keywords (from under 100 to well over 200)
86%
Increase in top 3 keyword rankings (from 7 to 13 high‑value positions)
67%
Increase in AI visibility
“I've worked with Corey, Ivan and the team at the Digital Marketing Tribe for the past year and could not recommend their services more highly. The most dedicated team who deliver on every project!”
Lucy Clarke, Women's and Children's Hospital Foundation

Ready for Results Like These?

Get a free, no-obligation strategy session and see exactly where the biggest opportunities are for your business.

Scroll to Top
Google Reviews
5.0
Excellent
Based on 23 reviews