Orthodontic patients don't buy on impulse. A parent researching braces for their child, or an adult weighing up Invisalign, might compare three or four practices over several weeks before they book a consult. Your marketing needs to show up at every step of that decision: found when they search, and still in front of them while they decide.
DMT has had a massive impact to our business. I have to admit I was sceptical because we had been burnt before with other marketing companies. Ivan and the team helped grow customers and followers rapidly over a 3 month period. 3,700 extra FB followers and more than 2,500 chatbot subscribers, which equates to about 12,000 newsletter subscribers. Easily doubled our sales in 3 months. Highly recommended.
My businesses Ayers House Events and Henry's Table have been using DMT for over a year now with fantastic results. Whether it is Facebook, Insta or creating general content such as photos and even websites, I can highly recommend this Tribe.
We engaged Digital Marketing Tribe for both Google Ads and SEO services, and the results have exceeded our expectations. Their expertise, professionalism, and attention to detail have significantly improved our online visibility. What sets them apart is their clear communication, transparency, and genuine commitment to helping their clients succeed. They take the time to understand the business, provide regular updates and explain complex, up to date digital marketing concepts.
Digital Marketing Tribe works with orthodontic practices to do exactly that, using SEO, Google Ads and Meta Ads that work together rather than in silos. Search captures the parent who has already typed "orthodontist near me". Social reaches the adult who hasn't searched yet but has started to wonder. Remarketing keeps your practice in view through the weeks in between.
Everything we build for an orthodontist is measured against one number: consults booked. Rankings, clicks and followers only matter if they turn into a chair booked for an initial assessment, so every campaign is tracked through to the call, form or online booking that produced it.
Treatment is a significant investment, so patients research heavily before committing. A single visit to your website is rarely enough to win the consult.
Many general dentists now offer clear aligners, which crowds the search results for terms like "Invisalign near me" with practices that aren't specialists.
Testimonials, before-and-after claims and treatment outcomes are tightly regulated, so your marketing has to persuade without breaching the guidelines.
Parents booking for teenagers and adults booking for themselves search differently and respond to different messages, so one generic campaign underserves both.
Patients don't need a dentist's referral to see an orthodontist, so many book directly. Practices that relied on referrals need a direct channel of their own.
Patients want to know what braces cost before they book, yet every case is different. Pages need to answer it honestly without quoting a price you can't stand behind.
Three patterns from Transform Orthodontic Care's own Google Search Console and Google Ads accounts, November 2025 to October 2026. They shape how we plan every orthodontic campaign.
Searches for Dr De Angelis, in spellings from "deangelis" to "d'angelo", brought TOC more than 200 organic clicks in a year. An orthodontist's own name is a search term, so we build credential-led profile pages and keep the name consistent across Google and health directories.
TOC averages position 1.8 for "orthodontist st peters" and 2.7 for "orthodontist west lakes", the suburbs where it has clinics. "Orthodontist adelaide" averages position 17.7 across 5,539 impressions. Clinic suburbs come first; the city term takes longer.
TOC's two active clinic campaigns carry more than 4,000 negative keywords, from Smile Direct Club and public dental hospitals to "ankle braces for kids". Most orthodontic ad waste hides in searches like these.
Each channel has its own page with the detail of how we run it for orthodontic practices.
Rank for high-intent local searches like "orthodontist [suburb]" and "braces cost", and get cited in AI answers from ChatGPT and Google.
Capture patients the moment they search, with campaigns built around consult bookings, not clicks.
Reach parents and adults on Facebook and Instagram before they start searching, and stay in front of them while they decide.
Transform Orthodontic Care is a specialist orthodontic practice in Adelaide led by Dr De Angelis, a specialist orthodontist with more than 20 years of experience. TOC came to DMT during the pandemic to turn a strong local reputation into more consult bookings online, through Google Ads and SEO.
Over a four-month optimisation period the Google Ads campaigns produced 403 conversions at $22.03 each, from 3,061 clicks at $2.90 per click.
Organic website traffic grew 178% within six months, after technical fixes and a content strategy built around orthodontic treatments.
Organic search delivered 885 conversions at a 6.20% conversion rate, while keywords ranking in Google's top 100 grew by 206%.
Google Ads can produce enquiries within the first few weeks. SEO typically takes three to six months to build momentum, but the results compound over time. Transform Orthodontic Care saw organic traffic rise 178% within six months.
Yes, within AHPRA's advertising guidelines and Align Technology's brand guidelines. We make sure ad and page copy stays compliant, including how the Invisalign trademark is used.
Yes. Our teams are in Sydney and Adelaide, and we work with orthodontists across Australia.
Yes. General dentistry has a different search pattern (emergencies, check-ups, implants), so it has its own approach. See SEO for dentists.
Book a free AI SEO audit and we'll show you exactly where you stand in both Google and the AI engines - and how to win.
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