Google Ads puts your practice in front of patients at the exact moment they're searching for treatment. Done well, it's the fastest way to fill gaps in your consult book. Done badly, it burns budget on clicks from people looking for cheap DIY aligners or general dental work.
DMT has had a massive impact to our business. I have to admit I was sceptical because we had been burnt before with other marketing companies. Ivan and the team helped grow customers and followers rapidly over a 3 month period. 3,700 extra FB followers and more than 2,500 chatbot subscribers, which equates to about 12,000 newsletter subscribers. Easily doubled our sales in 3 months. Highly recommended.
My businesses Ayers House Events and Henry's Table have been using DMT for over a year now with fantastic results. Whether it is Facebook, Insta or creating general content such as photos and even websites, I can highly recommend this Tribe.
We engaged Digital Marketing Tribe for both Google Ads and SEO services, and the results have exceeded our expectations. Their expertise, professionalism, and attention to detail have significantly improved our online visibility. What sets them apart is their clear communication, transparency, and genuine commitment to helping their clients succeed. They take the time to understand the business, provide regular updates and explain complex, up to date digital marketing concepts.
Orthodontic searches are expensive to waste. The same budget can buy a click from a parent ready to book an assessment or a click from someone comparing mail-order aligner kits, and Google won't tell them apart for you. The difference is in how the account is built: campaign structure, negative keywords, location settings and landing pages.
We build every orthodontic account around one conversion that matters, the booked consult, and report cost per consult rather than cost per click.
Campaigns split by treatment and audience: Invisalign, braces, children's orthodontics and adult orthodontics. Each has its own ads and landing page, so the message matches the search.
We filter out at-home aligner brands, jobs, courses, DIY and general dentistry, so you only pay for patients worth talking to.
Ads show only within your realistic catchment, with bid adjustments for your highest-value suburbs.
Sending ad traffic to your homepage wastes money. We build dedicated landing pages with a clear offer, such as a free initial consult, and a simple booking path.
Once the search campaigns are profitable, Performance Max and remarketing extend your reach and bring back visitors who didn't book the first time.
Calls, form fills and online bookings are all tracked, so you see cost per consult rather than cost per click.
Figures from Transform Orthodontic Care's account over the 12 months to October 2026.
TOC runs a radius campaign for each clinic suburb (St Peters, West Lakes and Modbury), alongside a citywide Invisalign campaign, Performance Max for braces and a brand campaign. Each clinic gets its own ads, radius and search terms review.
Non-brand clicks on the clinic and Invisalign campaigns averaged $4.55 to $5.06. Brand searches averaged $0.71 and Performance Max $2.08. Knowing those numbers is how we set a budget that buys enough consults to matter.
The two active clinic campaigns carry more than 4,000 negative keywords, yet the search terms report still surfaces new waste such as "adelaide dental hospital phone number" and "dental implant trials near me". We keep adding to the list.
Searches for Dr De Angelis by name appear in both the brand campaign and organic search. At $0.71 a click for brand searches, covering the practice and clinician names is cheap protection against competitors bidding on them.
A brand awareness Display campaign drew 1,415 clicks over the period and recorded no conversions. It is now paused. Cheap clicks are not the same as consults.
Patients search by health fund too, such as "bupa preferred orthodontist". Whether to bid on those terms depends on the practice's fund arrangements.
DMT's Google Ads management starts from $1,000 a month, and we recommend at least $2,000 a month in Search ad spend for a practice to get enough data to optimise. Ad spend is paid directly to Google and never marked up. Your free audit includes a budget recommendation based on your area's search volume and competition, and our Google Ads cost guide explains how click prices are set.
Ads for orthodontic treatment must follow AHPRA's advertising guidelines and Google's healthcare policies. We write ad copy that's persuasive without making prohibited claims, and we follow Align Technology's trademark rules when advertising Invisalign. Offers such as a free first consult are stated with their terms, so the ad never promises more than the practice delivers.
Transform Orthodontic Care is a specialist orthodontic practice in Adelaide led by Dr De Angelis, a specialist orthodontist with more than 20 years of experience. TOC came to DMT during the pandemic to turn a strong local reputation into more consult bookings online, through Google Ads and SEO.
403 conversions over a four-month period of optimising keywords, ad copy and targeting.
97,719 impressions and 3,061 clicks at an average $2.90 per click, bringing 2,324 new visitors to the site.
Most campaigns start generating enquiries within the first two to four weeks. We then refine targeting and bids over the first three months. TOC's campaigns reached 403 conversions at $22.03 each over a four-month optimisation period.
Yes, as a keyword. Using the trademark in ad text depends on your provider status and Google's trademark policies. We handle this as part of setup.
Often, yes. Google captures people already searching, while Meta reaches people before they search. See Meta Ads for orthodontists.
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