Someone with a leaking shower searches Google, so Facebook and Instagram are the wrong place to sell that fix. Someone planning a new bathroom for next year is a different story. "Terrazzo tiles" gets 4,400 searches a month and "herringbone tiles" 1,300: people choose tiling by how it looks, and Meta is built for showing things.
Honestly can't recommend Digital Marketing Tribe enough. They are so easy to work with, they understood the identity I wanted with my brand and executed. Since taking on my SEO, Theva has grown so quickly. In just 3 months, about 2 out of every 3 of my leads now come directly from Google, and I constantly get compliments on how good my website looks from other business owners and customers. They've made the whole thing completely stress-free and the results are snowballing every month. Thank you team!
P
PetchJuly 2026
Bilal has helped me with my business Sydney Music Lessons to rank on Google and ChatGPT. Him and his team have a very deep knowledge of SEO. Thank you for everything.
J
Jordan RomApril 2026
Bilal and his team at DMT have delivered an exceptional experience that has significantly boosted my business. They crafted and implemented excellent and insightful marketing strategies that yielded measurable results. If your business is struggling and needs a marketing boost, DMT is the right choice.
Tiling has something most trades don't: the finished work is the ad. A herringbone floor, a feature wall or a clean shower niche, shot in good light, makes the argument with very little copy. Meta lets you put that in front of homeowners in your area months before they ring around for quotes. "Bathroom renovation cost" alone gets 2,400 searches a month, which suggests plenty of people are in that planning stage. We don't have tiling Meta results to show you yet. What follows is how we would approach it, using the figures on this page.
It's a weaker fit for repairs and for builder work. A leak is urgent and gets searched, and builders tend to hire tilers they already know. Unless your diary depends on bigger planned jobs, we would put money into Meta only once your search basics are covered.
How We Run It
How we would run Meta for a tiler
One job per campaign, and a radius you will actually drive.
Show the finished room
Short video of a completed bathroom or floor, shot in daylight, with the tile and pattern named in the caption. Every photo must be your own work, because anything else would mislead the people you're quoting.
Process clips earn trust
Thirty seconds of a waterproofing membrane going down, or a level check on large format tiles, shows the part homeowners never see and worry about most.
Lead forms that sort jobs
Suburb, room, rough size in square metres, who's supplying the tiles and when they want to start. Extra questions cost some volume, and they save you driving to quotes that were never going to go ahead.
Different ideas, not tweaks
Meta tends to treat near-identical ads as the same idea, so we would test real concepts against each other: a finished room, a process clip and a before-and-after regrout.
Remarketing to site visitors
People who looked at your bathroom pages see your finished work again while they collect quotes. A small site takes a while to build an audience big enough to deliver.
Reports against quotes and jobs
Meta often counts more leads than your phone records show. We compare Meta, GA4 and your job list side by side, and show you the gap.
Our Evidence
What our orthodontic campaigns suggest for a tiler
From DMT's Meta campaigns for an orthodontic practice, Transform Orthodontic Care, November 2023 to November 2025. It's a very different field and a small sample, so treat these as lessons, not forecasts.
Warm audiences answered an offer
Two remarketing lead campaigns, $250 each, produced 28 leads at $16.67 and $19.23. We would hold a tiling campaign to the number of quotes its leads turned into, not the lead count.
Cold reach seldom clicked
Awareness campaigns ran at 0.04% to 0.07% click-through, against 1.12% to 1.74% for remarketing. Finished-work video might hold attention better than that, and it's something to test rather than assume.
Small local audiences wear out
One audience of 2,332 people saw the ads 23.8 times on average. A tiler's radius is small too, so we would rotate each newly finished job into the ads.
Compliance
What your social ads need
Facebook and Instagram ads are still advertising for licensing purposes. Queensland's QBCC names social media pages in its list and wants your licensed name, a statement that you're licensed under the QBCC Act and your licence number. NSW expects the licensee's name and number on all of its advertising. Before-and-after photos are fine when they show your job and the same room. Meta's ad categories and rules change, so we check the current settings in Ads Manager when we build the campaign, and we keep automatic creative changes switched off until you've seen what they do.
Keyword and ranking figures: Semrush Australian database, checked 9 November 2026. Volumes, difficulty scores and click prices are Semrush estimates, and click prices are shown in US dollars. Rankings are a national snapshot, so local results will differ. Advertising rules: QBCC advertising and NSW building trade advertisements. Meta's rules change often, so we check the current position in Ads Manager when building a campaign.
Common Questions
Meta Ads for tilers, answered
Can Meta bring us builder and renovator work?
Rarely. Meta isn't built to find the builder who needs a tiler next month, and most builders hire people they've worked with. A page for trade clients and a phone call to the builders in your area will usually do more.
How much should a tiler spend on Meta?
Start from what a booked bathroom is worth to you and how many quotes it takes to win one, then size a small test around that. We don't publish a Meta management fee, so we quote after the audit.
Should we run Meta instead of Google Ads?
For most tilers, no. Leaking showers, regrouting and "tilers near me" are searched, and Google Ads and SEO catch those people. Meta suits the planned job. Painters also sell a result people judge by eye, and the same question comes up for them.
