One tile retailer's brand name, Beaumont Tiles, gets 33,100 searches a month in Semrush's Australian data. "Tilers near me" gets 2,400. The shops own the product searches and they will keep them. A tiler's marketing has to reach the people who need tiles laid, fixed or made watertight.
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Tiling work comes through three doors. A homeowner with a cracked tile or a leaking shower wants it fixed. A homeowner planning a new bathroom wants someone they can trust with a big, visible job. A builder or renovator wants a subcontractor who turns up and whose waterproofing passes inspection. A website written for all three at once tends to convince none of them.
We don't have tiling results to show you yet. This page sets out what Australian search data says about the trade, and how we would use it across SEO, Google Ads and Meta Ads.
What We Found
What Australian tiling search data shows
Five patterns from Semrush's Australian database, checked 9 November 2026.
Shops own the word "tiles"
"Tiles" gets 18,100 searches a month and "bathroom tiles" 6,600. In one national snapshot of "tiles", all ten results were retailers, Bunnings among them.
The service searches are smaller but cleaner
"Tilers near me" (2,400) and "tiler near me" (1,900) both score 24 for difficulty. In one snapshot of the plural, seven of the ten results were tiling businesses, and a tile retailer's "find a tiler" page sat at position 2.
Leaks cost more than laying
"Shower leak repair" and "leaking shower repair" get 1,300 searches each, at about US$6.63 and US$6.17 a click. "Tilers near me" is about US$1.07. Advertisers pay roughly six times as much for the fix.
Regrouting is a niche of its own
"Shower regrouting" gets 880 searches at a difficulty of 8. Its top 10 in our snapshot was mostly specialist regrouting businesses with the service in their domain name, plus a Bunnings DIY forum thread.
Renovators pay far more for the same bathroom
"Bathroom renovations sydney" runs about US$8.55 a click on 4,400 searches, against US$1.07 for "tiler sydney". Renovators compete with you for some homeowners, and they're your best source of work for others.
How We Help
What each channel does for a tiling business
Each channel has its own page with the numbers behind it.
Finished work in the feed for people planning a bathroom or outdoor area months ahead.
The Landscape
The challenges tiling businesses face
Most of them come from sitting next to someone bigger in the results.
Retailers and Bunnings crowd the page
For "tiling", Bunnings held three of the top 10 spots in one snapshot, with Beaumont Tiles and the Australian Tile Council also there. For "bathroom tiling", the top 10 was retailers, how-to guides and a video, with no tiling contractor at all.
Waterproofing carries the risk
The leak that shows up two years later is what homeowners fear most. NSW lists waterproofing as its own trade category, separate from wall and floor tiling, so what you advertise has to match your licence.
Licensing differs by state
NSW requires a contractor licence for residential wall and floor tiling worth more than $5,000 in labour and materials, including GST. Queensland's QBCC licenses building work over $3,300. Consumer Affairs Victoria says a job involving only wall and floor tiling doesn't need domestic builder registration.
Price shoppers ask first
"Tiling cost per m2" and "how much do tilers charge" get 260 searches each. A Facebook group, hipages and Reddit led one snapshot, because most tilers' sites avoid the question.
Our Evidence
What we can show you today
We have no tiling case study yet. Our closest trade result is AJ Concreting, a brand-new Adelaide concreting business with no digital footprint: Google Ads brought in 61 leads in its first 20 days on $800 of ad spend, and $140,000 worth of jobs were secured in that time. Our SEO work for Marley Flow, a cooling tower specialist trading since 2005, lifted its contact form submissions 550% inside six months. Concreting and cooling towers both differ from tiling, so neither figure is a forecast for your business.
What You Get
A plan built around the job, not the tile
We ask where your last 30 jobs came from: homeowners, builders, renovators or the tile shop counter
Repair, renovation and builder work on separate pages, so each buyer lands in the right place
Your licence number and class shown wherever your state requires it, checked against your licence card
Results reported as quotes booked and jobs won, not clicks
Ad spend billed by Google, with no markup from us
Keyword and ranking figures: Semrush Australian database, checked 9 November 2026. Volumes, difficulty scores and click prices are Semrush estimates, and click prices are shown in US dollars. Rankings are a national snapshot, so local results will differ. Licensing: NSW Government, wall and floor tiling work, updated 23 June 2026, and its categories of work. Queensland: QBCC, when you need a licence. Victoria: Consumer Affairs Victoria, updated 9 July 2025.
Common Questions
Tiling marketing, answered
Should a tiler try to rank for "tiles"?
No. Those 18,100 monthly searches mostly want product, and retailers with big catalogues hold the results. Service and repair searches are where people want a tradesperson rather than a box of tiles.
Is builder and renovator work worth marketing for?
Often, yes, though not with the same pages as homeowner work. A builder wants your licence class, insurance, crew size and how you document waterproofing. A clear page for trade clients, followed up with a phone call, tends to do more than ads aimed at them.
Do you already work with tilers?
Not yet. Our closest published work is AJ Concreting for Google Ads. We also have pages for plasterers and carpenters, who often work on the same bathroom renovations as you.
