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Tiling Google Ads · Australia
Google Ads for Tilers
Semrush puts "tilers near me" at about US$1.07 a click, with competition at 0.94 out of 1. Plenty of tilers bid, and none of them pay much. A leaking shower costs about six times as much per click. We would keep those two jobs in separate campaigns, and spend most of the setup keeping tile shoppers out.
US$1.07Est. Click, Tilers Near Me
0.94Competition, Tilers Near Me
US$6.17Est. Click, Leaking Shower Repair
US$16.20Est. Click, Leaking Shower Repair Sydney
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The waste in a tiling account comes from one word. "Tiles" gets 18,100 searches a month, "tile shop near me" 4,400 and "tile adhesive" 2,400, and none of those people want a tradesperson. On loose match types, a tiling ad can still end up in front of them. We don't have tiling Google Ads results to show you yet. Below is the account we would build from this research.
The other decision is what you want more of. A regrout is a short job you can fit between bigger ones. A full bathroom is weeks of booked time. Ads can bring in either, but not well from the same campaign.
From The Data
What the tiling auction looks like
Semrush estimates for Australian searches. Competition runs from 0 to 1.
Local tiler searches are cheap and crowded
"Tilers near me" and "tiler near me" both sit at about US$1.07 with competition of 0.94. "Tiler sydney" is also US$1.07, at full competition. Low prices with that much competition point to many small advertisers on small budgets.
The bare word costs more
"Tiler" gets 2,400 searches at about US$4.20, but competition is only 0.35. Some of those people want jobs or courses, so we would test it carefully, on exact match.
Leak repair is the expensive end
"Shower leak repair" is about US$6.63 and "leaking shower repair melbourne" US$6.67 on 880 searches. "Leaking shower repair sydney" reaches about US$16.20, but its competition score is just 0.15, so that price may rest on very few advertisers.
Regrouting sits in the middle
"Shower regrouting" is about US$4.52 and "bathroom regrouting" US$4.65, each with competition above 0.75. For a tiler with gaps in the diary, these are quick jobs worth testing.
What It Costs
What tiling Google Ads costs
DMT's Google Ads management starts from $1,000 a month plus GST, and we recommend at least $2,000 a month in Search spend. Your ad spend goes straight to Google, untouched by any markup. The $1,000 tier covers one campaign with up to three ad groups, which fits a tiler running local terms, bathroom tiling and regrouting. Adding a separate leak repair campaign with remarketing starts from $1,500 plus GST. Semrush's figures are US dollar national estimates, so we check Google's Keyword Planner for your service area before suggesting a budget, and we will tell you if the volume isn't there. Our Google Ads cost guide explains how click prices are set.
How We Run It
How we would build a tiling account
Built for a sole trader or a small crew.
Two campaigns, not one
Planned tiling (bathrooms, floors, splashbacks, pools) and repairs (leaking showers, regrouting, cracked tiles), each with its own budget so a busy repair week can't drain the renovation leads.
A negative list from day one
Tiles, tile shop, Beaumont, Bunnings, adhesive, tools, how to, DIY, jobs, course and apprenticeship. "Tiling course" (210 searches) and "tiler apprenticeship" (140) are the career traps. "Tile and grout cleaning" (1,600) belongs to a different trade unless you offer it.
Ads that name the fix
"Shower regrouting in [suburb], quotes this week" says what you do. "Quality tiling services" doesn't, and it sounds like every shop in the results.
Honest leak wording
If a shower leak turns out to be a pipe, that's plumbing, which the QBCC licenses at any value. Ads and pages should say what you diagnose, what you fix and when you call in a plumber.
Landing pages per job
A regrout ad goes to a regrouting page with photos, the area you cover and a call button. A bathroom ad goes to finished bathrooms, with your waterproofing process explained.
Tracking to the quote
Calls, forms and photo uploads are all measured. A photo of the problem is often a tiler's best lead, so we make that step easy on a phone.
Compliance
What your ads can say
Search ads count as advertising under state licensing rules. In NSW, every ad needs the licensee's name and licence number. In Queensland, the QBCC asks for the licensed name, a statement that you're licensed under the QBCC Act and the licence number, and an unlicensed advertiser must state they can't do work valued over $3,300. Where your state requires the number in all advertising, we work it into the ad, for example in a callout or description, as well as on the landing page. Claims like "no tile removal" or "lifetime waterproofing" have to be true for every job you take, because consumer law covers ads. You remain responsible as the advertiser, and this isn't legal advice.
Keyword and ranking figures: Semrush Australian database, checked 9 November 2026. Volumes, difficulty scores and click prices are Semrush estimates, and click prices are shown in US dollars. Rankings are a national snapshot, so local results will differ. Licensing and advertising: NSW building trade advertisements, QBCC advertising, QBCC, when you need a licence. Waterproofing classes: QBCC wall and floor tiling and QBCC waterproofing.
Common Questions
Google Ads for tilers, answered
Should we bid on "bathroom renovation" searches?
Only if you deliver the whole bathroom, with plumbing and electrical through licensed trades. Those clicks run about US$4.17 nationally and US$8.55 for Sydney, and the people searching expect a renovator. If you're usually the tiler on someone else's job, it's cheaper to win the renovator as a client.
Can we advertise waterproofing on its own?
Check your licence first. Queensland's tiling class covers waterproofing for wall and floor tiling, and the QBCC lists waterproofing as a separate class. NSW also treats it as its own category. "Balcony waterproofing" gets 720 searches at about US$3.25, but if your card only shows tiling, we would advertise waterproofing as part of a tiling job.
How quickly will ads bring enquiries?
Ads can show within days of launch, and the first weeks are mostly about learning which searches turn into quotes. For a sense of what a new trade account can do, AJ Concreting logged 61 leads in 20 days. That was concreting in Adelaide, so it's an example, not a forecast.
Keep Exploring
Related pages
Other Industries
Google Ads for other trades
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