For example, there are many intricacies in copywriting ads for Google. It requires time and research to understand what the client is after and who they want to reach.
Like a writing blog, the copy itself needs to be exciting and engaging, while the blog needs to be SEO friendly to ensure it ranks on Google and other search engines.
Good ad copy starts with research into past copy and competitors, not a blank page.
Titles and meta descriptions need the whole page read and understood first.
A structured daily process is what makes consistent copywriting output possible.
SEO copywriting and ad copywriting both require different research, before any writing starts.
6:30am - Arrival At Work
Our copywriter is the first to arrive at the Digital Marketing Tribe office on O’Connell Street at about 6:30am each morning. He’ll ensure everything is working from a technical standpoint and that the office is in pristine condition.
DMT’s Take
Starting the day with technical and environment checks before anyone else arrives is a small habit that prevents bigger disruptions later.
Your Action Plan
- Build a short daily checklist before diving into creative work. It clears distractions before writing starts.
- Treat administrative readiness as part of the job, not separate from the creative output.
7:00am - Daily Checks
Once the clock strikes 7, our copywriter gets his day underway. The first thing he does is complete his daily checks; this is an extensive list of small to medium tasks to be completed by 9am. This typically includes checking and responding to emails from the previous night, checking all our internal management systems and ensuring all tasks of the previous day have been completed.
As you may already gather, our copywriter has more responsibilities than another person in his type of role.
He ensures that tasks are completed for clients while being the main point of contact. Once these tasks have been completed, the rest of the Tribe starts to arrive at the office.
DMT’s Take
Clearing emails and internal admin before 9am protects the rest of the day for actual writing, which is the highest-value use of a copywriter's time.
Your Action Plan
- Batch admin and email checks into one defined block. Constant checking throughout the day fragments focus.
- Confirm the previous day's tasks are actually complete before starting new ones.
9:00am - Team Meeting
On the stroke of 9, the team meets to discuss the essential tasks that need to be completed for the day. These huddles set the tone for the day ahead and allow our team to raise any issues or positive things that have happened during the week.
DMT’s Take
A daily huddle keeps a copywriter's priorities aligned with what the rest of the team actually needs that day, not what seemed important yesterday.
Your Action Plan
- Bring a clear list of the day's writing priorities to the huddle. It avoids duplicated or misaligned work.
- Flag any blockers early. Waiting until deadline day to raise an issue limits what can be fixed.
9:30am - Writing Ads
One of the prominent roles of being a copywriter at Digital Marketing Tribe is writing ads for our clients. And, there is a lot that our copywriter goes through before even writing the ads themselves. Let’s see part of his process.
Whether it’s a first-time client or one that has been part of our business for a significant period, our copywriter goes through the same process. Firstly he will look at the previous ad copy used by the company. This helps him to understand the types of language used previously and how to get the most out of this for the ads being written.
To help our copywriter better understand our clients’ industry, he looks at what the competition is doing. This includes examining what language’s used, copy structure, and imagery. Once all the data is compiled, our copywriter then looks to see which types of ads could be effective for the client’s upcoming campaign.
We’ve compiled our research from previous ads written and their competitors. Now it’s time to look into customer research. He looks at various elements such as the benefits of the products, what motivates one to purchase the product and much more.
With all the research completed, it’s time to write the ads.
DMT’s Take
Reading previous ad copy and competitor language before writing a single new line is what separates copy that fits a brand from copy that sounds generic.
Your Action Plan
- Review the client's own past ad copy before writing anything new. It keeps tone and language consistent.
- Research competitor messaging and structure. It reveals gaps your copy can exploit.
12:00pm - Lunch
After close to five hours in the saddle, it’s lunchtime for our copywriter. He usually brings his lunch, a combination of sandwiches, pasta or leftovers from a delicious dinner the night before.
But on Friday, our copywriter tends to explore his options regarding lunch. Since moving to our O’Connell Street office, he tends to favour three possibilities. When seeking a bit of spice, he travels to Beyond India to indulge in a tasty curry and garlic naan. Oporto is our copywriter’s go-to fast food outlet. On a rare quiet day, he finds his way to Jarmer’s Kitchen.
DMT’s Take
A genuine break matters for creative work specifically, since copywriting quality drops noticeably when it is rushed or done fatigued.
Your Action Plan
- Protect lunch as an actual break from screens. Creative fatigue shows up in weaker copy.
- Rotate where and how you take breaks. Small variety supports sustained creative energy over a full week.
1:00pm - Titles & Meta Descriptions
Titles and meta descriptions are a vital part of one business’ SEO. They must be relatable, exciting and, more importantly, enticing enough for consumers to click the link. So what does our copywriter do to create titles and meta descriptions? Here’s a sneak peek.
Our copywriter’s vital mechanism for writing titles and meta descriptions understands the page itself. He thoroughly reads through the page from top to bottom, and once he understands the main points of the page then, our copywriter starts to create titles and meta descriptions that are persuasive.
DMT’s Take
Writing a title or meta description without first fully reading the page produces generic copy that does not actually reflect what is on it.
Your Action Plan
- Read the full page top to bottom before writing its title and meta description. Understanding beats guessing.
- Write meta descriptions to be persuasive, not just descriptive. It is the pitch that earns the click.
2:30pm - Final Checks
Before the day comes to an end for our copywriter, he takes the final half an hour to tie up any loose ends. This may include checking clients' last emails, administrative work, going through our project management tools, and checking off the completed tasks for the day. Once this is done, it’s time to set up for tomorrow before calling time on the day.
DMT’s Take
A dedicated end-of-day review is what catches loose ends before they become tomorrow's fire drill.
Your Action Plan
- Reserve time at the end of each day specifically for admin and email close-out.
- Confirm every client task for the day is genuinely finished, not just started.
3:00pm - Hometime
After an exhausting day in the office, our copywriter is off for the day. He can be found producing podcasts or, if the weather is nice, on the golf course.
Looking for a digital marketing specialist in Adelaide? We can help! Digital Marketing Tribe specialises in Google Ads and SEO for businesses seeking to get in front of their ideal customers. To find out more about our services, get in touch HERE.
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DMT’s Take
A defined finish to the day protects the energy needed for consistently good creative output day after day.
Your Action Plan
- Set a clear end time for writing work. Open-ended days lead to diminishing quality in the final hours.
- Use downtime for genuinely different activities. It supports better creative thinking the next day.
Lachlan Best
Lachlan Best is an Account Manager and Copywriter at Digital Marketing Tribe. He specialises in copywriting, Google Ads and client management, and is the day-to-day contact for many DMT clients.
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