But this isn’t some marketing tool that can be run entirely by AI, no, we have a specialist who is able to observe trends, optimise performance and ensure the campaigns produced are able to convert.
So, what does a day in the life of a Google Ads specialist look like? Read on to find out!
Monthly reporting exists to create transparency, not just to tick a box.
Keyword and bid choices are both deliberate trade-offs, not set-and-forget settings.
Campaign creation starts with competitive keyword research, not creative first.
Consistent daily process is what actually produces reliable Google Ads results.
8:30am - Arrival At Work
Our Google Ads Specialist rolls into work at around 8:30am and gets ready for the busy day ahead. But first, a cup of green tea before the day gets underway.
DMT’s Take
The unglamorous start to the day matters because Google Ads management is a discipline of routine attention, not sporadic bursts of optimisation.
Your Action Plan
- Set a consistent daily start time for reviewing active campaigns. Small daily checks catch issues before they become expensive.
- Use the first moments of the day to scan for overnight anomalies in spend or performance.
9:00am - Team Huddle
On the stroke of 9, the team meets to discuss what are the important tasks that need to be completed for the day. These huddles set the tone for the day ahead and allow our team to raise any issues or positive things that have happened during the week.
DMT’s Take
A short daily huddle surfaces account issues while they are still cheap to fix, rather than after a week of wasted spend.
Your Action Plan
- Flag underperforming campaigns in a daily check-in, not just monthly reporting. Small drift compounds over weeks.
- Use the huddle to share what is working across accounts. Patterns often repeat across clients in the same industry.
9:30am - Reporting
As the Google Ads Specialist, we provide monthly reporting to help us compare campaign performance from month to month. More importantly, provide our clients with an in-depth analysis on what are the results and how they were achieved.
This allows for transparency between Digital Marketing Tribe and our clients. So how do we showcase campaign performance through reporting, here’s how:
Campaign performance plays a vital role in determining the success and opportunities for our clients’ Google Ads campaigns. This requires us to look at all of the quantifiable data such as impressions, clicks, CTR, cost per click and most importantly conversions.
To achieve this, we use Google Data Studio to help showcase live data in real-time. Data Studio is great for helping us compare data from one month to another, and, allows us to identify trends to take advantage of for current and future campaigns.
DMT’s Take
Reporting exists to build genuine transparency with the client, not just to satisfy a monthly deliverable requirement.
Your Action Plan
- Report on the full funnel, impressions through to conversions, not just clicks. Partial data hides where a campaign is actually failing.
- Use live dashboards where possible. Month-old data is too slow to catch a budget problem early.
10:00am - Campaign Optimisation
A Google Ads Specialist’s job is more than just building campaigns and ensuring they reach their intended users. It requires high-end attention to detail fine-tuning keywords, pushing the best performing ads and much more.
Keywords are one of the most important elements of a Google Ads campaign. The keywords you choose will determine when and where your ad appears. You want to choose keywords that are relevant to your product or service, and that people are actually searching for.
The bid amount is another important factor in Google Ads campaigns. This is the amount you are willing to pay each time someone clicks on your ad. You want to set a high bid to get your ad seen, but not so high that you are wasting money.
Finally, your ads need to be relevant and targeted. Google Ads allows you to target specific demographics, interests, and even locations. You want to ensure that your ads reach the people who are most likely to be interested in what you offer.
DMT’s Take
Keyword choice and bid amount are both deliberate trade-offs between visibility and cost, not settings you configure once and forget.
Your Action Plan
- Review keyword relevance regularly, not just at campaign launch. Search behaviour shifts over time.
- Set bids based on what a conversion is actually worth to the business, not a comfortable round number.
12:00pm - Lunch
We are thrilled that North Adelaide has a wide selection of restaurants and cuisines. If we are seeking something healthy and delicious, Mugen Sushi Train is our go-to place. It’s an excellent Japanese sushi restaurant on 81 O’Connell Street.
DMT’s Take
Sustainable pace matters in account management the same way it does in any detail-heavy job, since fatigue is where costly setup mistakes creep in.
Your Action Plan
- Protect a genuine break in the day. Reviewing bids and budgets tired leads to avoidable errors.
- Use local knowledge of client industries, built up over time, to spot what a generic account manager might miss.
1:00pm - Campaign Creation
Behind every good Google Ads campaign is a specialist creating the foundation for success. Whether that’s driving traffic to your website or generating leads, it takes time to see results. Here’s an insight into what our Google Ads Specialist goes through to create an effective ad campaign.
Google Ads keyword research is important for several reasons. It can help us determine which keywords are most relevant to your products or services and helps us identify which keywords are most likely to convert users into customers.
Google Ads keyword research helps us understand how much competition there is for each keyword, and what kinds of ads your competitors are running.
The best campaign is one that is neatly structured and organised. When targeting certain users, and locations, we ensure that all campaigns are placed into ad groups.
To ensure our clients’ have the best chance of gaining conversions, it’s important for us to write compelling ad copy. The ads are clear, concise, and persuasive. We make sure to include a call to action, such as “click here to learn more” to entice users to click on the Google ad.
Part of creating a Google Ads campaign is setting the budget. How much you want to spend can dictate overall campaign performance. This is discussed with our clients what the starting point is to be, before making adjustments to the budget depending on how the campaign is performing.
We monitor our campaigns daily to ensure the Google Ads are working as intended. This is done by keeping an eye on click-through rate (CTR), cost-per-conversion, negative keywords and much more.
DMT’s Take
Keyword research before campaign build is what determines both cost and quality of traffic. Skipping it is the single biggest reason campaigns underperform from day one.
Your Action Plan
- Research competitor ad activity and keyword competition before building a new campaign. It shapes realistic budget expectations.
- Structure campaigns by tight, related ad groups. Broad, mixed ad groups dilute relevance and quality score.
4:00pm - Admin
Before the day comes to its conclusion, we take the final hour of the day to tie up any loose ends. This includes checking any last emails, administrative work, going through our project management tools and checking off the completed tasks for the day. Once this is done, it’s time to set up for tomorrow before calling time on the day.
DMT’s Take
The admin close of the day is what prevents small tracking or setup issues from silently running unnoticed for weeks.
Your Action Plan
- Close out project management tasks daily. It keeps a clear record of what changed and when.
- End each day by confirming tomorrow's priorities. It removes the guesswork of where to start.
5:00pm - Hometime
Another day is in the books and it’s time to head home after an exhausting Google Ads workout. Now is the time to recharge the batteries and do it all again tomorrow.
Looking for a Google Ad specialist in Adelaide? We can help! Digital Marketing Tribe specialises in Google Ads for brands who are looking to take their digital advertising to the next level. To find out more about our services, get in touch HERE.
Want help with this? Get a free, no-obligation strategy session and we will show you where the biggest opportunities are.
DMT’s Take
A defined end to the workday is part of what keeps account management sustainable and consistent, rather than reactive and rushed.
Your Action Plan
- Set a clear stop time for daily account monitoring. Constant, unstructured checking rarely improves results.
- Reassess priorities fresh the next morning rather than making late-day reactive changes.
Jeremy Sujanto
Jeremy Sujanto is a Google Ads and E-commerce Specialist at Digital Marketing Tribe. He plans, builds and manages PPC campaigns for DMT clients, with a focus on conversion tracking and cost per result.
Ready to Get Real Results?
Your free, no-obligation strategy session shows you exactly where the biggest opportunities are for your business.